Apple's new iPhone 5 has managed to eclipse Samsung's four month old Galaxy S III smartphone for Web traffic. Based on data from Chitika comparing the two phones, the iPhone 5 accounted for 56 percent of Web traffic volume, while the Galaxy S III made up 44 percent.
The research firm stated,
The Galaxy S III has been available in the U.S. for nearly four months, and posted impressive sales figures – even beating out domestic sales of the iPhone 4S in August 2012. However, only 18 days since the public release of the iPhone 5, the newest Apple device has overtaken the Galaxy S III in terms of Web traffic volume.
The group compared Web traffic between the two phones from October 3 through October 9 by looking at Web browser user agent data on millions of mobile ad impressions. The seven-day study showed that the three week old iPhone 5 is already accounting for more traffic than Samsung's Galaxy S III.
"Record-breaking sales numbers, along with new 4G browsing speeds which encourage data usage, are the most likely explanation for this tremendous growth," the group said. "This latest shift in the mobile ecosystem is not welcome news for Samsung, which has positioned its device as a direct competitor to the iPhone 5."
That higher traffic volume shows iPhone users are more active online that Galaxy S III users, and that means online advertisers will likely focus more on the Apple camp because they're easier to market to, according to Chitika.
iPhone 5 tops Galaxy S III Web traffic after only 3 weeks
That doesn't, however, mean advertisers will turn their back on Galaxy S III users. The phone is still popular, has the potential to generate a substantial amount of ad-based revenue, and accounts for a substantial amount of Web traffic even though it's falling behind the iPhone 5.