iPhone 5 Tops Galaxy S III Web Traffic

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Apple's new iPhone 5 has managed to eclipse Samsung's four month old Galaxy S III smartphone for Web traffic. Based on data from Chitika comparing the two phones, the iPhone 5 accounted for 56 percent of Web traffic volume, while the Galaxy S III made up 44 percent.

The research firm stated,
The Galaxy S III has been available in the U.S. for nearly four months, and posted impressive sales figures – even beating out domestic sales of the iPhone 4S in August 2012. However, only 18 days since the public release of the iPhone 5, the newest Apple device has overtaken the Galaxy S III in terms of Web traffic volume.

The group compared Web traffic between the two phones from October 3 through October 9 by looking at Web browser user agent data on millions of mobile ad impressions. The seven-day study showed that the three week old iPhone 5 is already accounting for more traffic than Samsung's Galaxy S III.

"Record-breaking sales numbers, along with new 4G browsing speeds which encourage data usage, are the most likely explanation for this tremendous growth," the group said. "This latest shift in the mobile ecosystem is not welcome news for Samsung, which has positioned its device as a direct competitor to the iPhone 5."

That higher traffic volume shows iPhone users are more active online that Galaxy S III users, and that means online advertisers will likely focus more on the Apple camp because they're easier to market to, according to Chitika.

iPhone 5 tops Galaxy S III Web traffic after only 3 weeksiPhone 5 tops Galaxy S III Web traffic after only 3 weeks

That doesn't, however, mean advertisers will turn their back on Galaxy S III users. The phone is still popular, has the potential to generate a substantial amount of ad-based revenue, and accounts for a substantial amount of Web traffic even though it's falling behind the iPhone 5.

Comments

Eric Murphy

Apparently the iPhone 5 and the Galaxy S III are the only two phones generating any web traffic.

Dookie Howser

Time to give Shamsuck and the Fandroids the Nelson Muntz treatment:

http://aintnogod.com/images/Nelson_Muntz_Ha_Ha.jpg

wab95

“Record-breaking sales numbers, along with new 4G browsing speeds which encourage data usage, are the most likely explanation for this tremendous growth,” the group said. “This latest shift in the mobile ecosystem is not welcome news for Samsung, which has positioned its device as a direct competitor to the iPhone 5.”


There is a broader point being made here. We keep making the same assumption that Android is a direct competitor to iOS. In terms of sales, that might be so, but not in terms of clients. Most professional clients (at least in the West - we may go with a cheap Chinese tab for one of my Asian field sites simply due to availability) choose iOS devices, and for good reason. Numerous reports and supportive data have shown this.

But there’s more. The more is in the data on usage. Multiple reports, most featured here on TMO, have shown that, whatever people are doing with their Android tablet AND smartphones, they are not behaving as iOS users. iOS overwhelmingly dominates web traffic. iOS users overwhelmingly provided the feedback to Google on their initially dodgy Maps app. iOS users substantially outpace their Android kin on app purchases. In short, iOS users, iPhone purchasers specifically, use their devices to do web browsing, purchase apps, provide feedback to hosts and developers, and comprise and engaged, integrated and active community.

It’s not clear to me what those Android phone users are doing with their devices (phone calls, texting and perhaps some social media access like Twitter and FB come to mind), but whatever it is, it differs substantively from what iOS users are doing, and therefore, they are not the same demographic nor the same market.

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