Jason Schwartzman Intros The New Yorker iPad Mag

The New Yorker launched its own digital magazine for the iPad, and actor Jason Schwartzman introduced the new app in a YouTube video. Mr. Schwartzman is known for his roles in Bored to Death and Scott Pilgrim vs the World, and now for navigating his iPad with his tongue.

The video was directed by Roman Coppola and features Mr. Schwartzman revealing the apps features — along with quite a bit of himself — such as articles, commentary, and access to the publication’s cartoon library.

The New Yorker app for the iPad is free and available at Apple’s iTunes-based App Store, but each week’s issue will set you back US$4.99.