Jobs Opening Weekend: Weak Sales, Bad Reviews

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Jobs, the biopic based on the life of Apple cofounder Steve Jobs and starring Ashton Kutcher, didn't meet expectations for its opening weekend ticket sales. Open Road Films estimated its film would bring in upwards of US$9 million, but instead managed to hit only $6.7 million.

Steve Jobs may have been a success, but the movie about his life isn'tSteve Jobs may have been a success, but the movie about his life isn't

The movie followed a dramatized interpretation of the life of Steve Jobs from the founding of Apple, being forced out of the company, and his return to lead Apple to its current success. While the rise, fall, and redemption of Mr. Jobs makes for an intriguing tale, it didn't play well with opening weekend audiences.

Box Office Mojo stated,

Jobs had plenty of issues, including awful reviews and a comedy star playing dramatic (almost never a good idea). Most important, though, was the movie's apparent tonal issues: while plenty of people enjoy their Apple products, the deification of Steve Jobs is a bit of a turn off. Jobs received a weak "B-" CinemaScore, and all indications are that it will disappear from theaters quickly.

The budget for Jobs was $12 million, so there's a chance it will at least break even, but it doesn't look to be a big money maker. The movie also opened against The Butler which brought in $25 million along with Kick-Ass 2 and its $13.57 million.

Jobs did, however, come in well ahead of Harrison Ford's new movie Paranoia, which sold only $3.5 million.

Rotten Tomatoes didn't show Jobs any love, either. The movie earned a 25 percent rating -- which is bad -- and only 53 percent of movie goers said they liked the film. The movie rating site described Jobs as,

An ambitious but skin-deep portrait of an influential, complex figure, Jobs often has the feel of an over-sentimentalized made-for-TV biopic.

With weak opening weekend sales and bad reviews, Jobs doesn't look to have a long life in theaters. Where the movie stands to eventually make a profit, and possibly find its following, is in DVD sales.

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Comments

daemon

I doubt it would do better on TV. Most people were expecting a truthful dramatization of Jobs’ early days. Instead, they got a fan-fiction movie with a 50 year-old Jobs being substituted for his 20 year-old self.

And the travesty that is the character of Woz!

Aftermac

For a movie about a man with OCD-like attention to detail, the simple fact that they couldn’t be bothered to flat-iron Josh Gad’s hair tells me to go into this movie with low expectations.

akcarver

I’m going to see it this afternoon. I’ll post my review after I get home.

Lee Dronick

My wife and I went to see Friday evening. We both liked it and thought that Ashton Kutcher did a pretty good job portray Steve Jobs, I would say that he nailed it. Several other actors in the movie also did a very good job, but I was not super impressed with Josh Gad as Woz. However, the movie is titled Jobs, not The Two Steves and perhaps the Director didn’t want to take the focus away from Steve Jobs.

Now of course we all have different tastes in movies and we all have our prejudices, your milage may vary.

daemon

@Lee How can you say Kutchner nailed Jobs? He acted like the fifty year old Jobs when he should have been acting the 17 year old Jobs.

He had the opportunity to show how Steve became the greatest salesman on the planet. In stead he played it like he always was that great and everyone else were idiots….

Lee Dronick

Your milage varies Daemon. Did you see the movie?

akcarver

I just got back from watching the movie. I thought it was great. I was surprised to see so many of my favorite actors in small roles (James Woods, Samm Levine, David Denman, Nelson Franklin, Brad William Henke, William Mapother, ).

I wish they had spent some time on Jobs’ period in exile (NeXT, Pixar), and Ron Wayne and Mike Scott were left out entirely. Of course, it is called Jobs and not ”A History of Apple”, but still.

I can’t comment on the accuracy of the portrayals, because I only ever met one of the people in the movie (Bill Atkinson), and that was many years after the events.

I’ll be buying the Blu-ray when it comes out.

CudaBoy

I can’t believe people are surprised this thing will fail. Ashton Kutcher? Who is he? Outside of this website I don’t think the world gives a crap about Apple or geek tech in general. People eat cornflakes every day; it doesn’t mean there is a movie there. Well, out here in Cali they’ll make a movie (or sequel) about anything I guess.

Lee Dronick

Akcarver, what did you think of that ending scene? Let is no spoil it for those who are planning on seeing the movie.

akcarver

If you’re talking about the recording studio scene, it brought chills. I clearly remember hearing those lines the first time about 15 years ago, and I thought they were brilliant then, and they’re still brilliant today. When the original recording surfaced recently, it was very cool to hear Steve saying the words instead of someone else as I’d been used to.

If you’re talking about the comparative photos, I thought that was a really cool touch.

akcarver

CudaBoy, you are quite mistaken. Steve Jobs was VERY highly regarded, so much so that many national magazines had him on the cover after he died, and not just tech magazines.

Steve Jobs had a much higher effect on people’s lives than corn flakes. And there has been at least one movie out that featured someone very involved in the original creation of corn flakes.

Lee Dronick

Spoiler alert smile

The recording scene. Steve did a recording of it, but Richard Dreyfus did the one that got the most air time. http://www.thecrazyones.it/spot-en.html

Lee Dronick

  And there has been at least one movie out that featured someone very involved in the original creation of corn flakes.

The Road to Wellville http://www.youtube.com/watch?v=cQ4yvfzBt-c

graxspoo

From what I’ve read, this movie was mostly a re-hash of material that has already been covered. This is not how to motivate the “faithful” to pry themselves away from their Macs and iOS devices and hit the theaters. Without the hard-core Apple fans going to the film, talking about the film, creating buzz, why would anyone else go?
I think there’s another movie to be made that focuses on the human side of Jobs, with the well-known events as backdrop, rather than foreground.

Lee Dronick

The faithful will probably go see it just as the faithful still go to church even though the sermon is a rehash of the Good Samaritan. Now that being said this movie is not Pirates of Silicon Valley , it is much different. Anyway I found the scenes of boardroom politics to be quite interesting and intense. True though, will the “sane ones” go see it, probably not. They don’t go see Shakespeare movies plays either and I very much enjoy those.

Clips from the movie, in addition to the official trailer, are starting to crop up. http://www.youtube.com/watch?v=Fmd6Pjvk3U0

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