The Mac Observer

Jobs Claims Tablet is the Most Important Thing He’s Done

TMO Talk (13)

Apparently Apple CEO is just as excited about the alleged launch of the company's tablet computer is the public -- to the point that he's calling the device the most important thing he's done, according to TechCrunch.

Unnamed sources have claimed Mr. Jobs has told company executives and friends "This will be the most important thing I've ever done."

Considering how the Apple II, Macintosh, iPod and iPhone all changed markets, Apple apparently has some game changing plans in store for its tablet device. Whether or not those are tablet features, changes in the way we receive content, or a combination of the two, remains to be seen.

Apple will be hosting a special media event on Wednesday, January 27, where the company is expected to introduce its rumored tablet device. The company hasn't confirmed yet that it is even working on a tablet, but that hasn't stopped people from speculating that it will sport an iPhone-like touch interface, 10-inch multi-touch display, built-in Wi-Fi and wireless data support, video iChat support, ebook reader support, the ability to run iPhone and iPod touch applications, and more.

Be sure to check in with The Mac Observer on Wednesday for our product announcement coverage.

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13 Observer Comments

If the tablet really is the most important thing Steve Jobs has ever done, it’s no wonder companies like Amazon are taking steps now in an effort to compete with an unreleased—and unannounced—product.

Also, the hype surrounding Apple’s Wednesday media event is so high now that there’s a chance whatever gets introduced won’t live up to expectations. Of course, we’ll have to wait until Wednesday to see.

   Actions Lee Dronick said on January 25th, 2010 at 9:07 AM (Edited: 10/18/2011 6:20 PM):

Time will tell.

Don’t forget, Steve Jobs also said the Segway would revolutionize the world. There’s still time I suppose.

   Actions geoduck said on January 25th, 2010 at 11:16 AM (Edited: 01/26/2012 2:46 PM):

Unnamed sources have claimed Mr. Jobs has told company executives and friends “This will be the most important thing I’ve ever done.”

I would find it a little surprising that Jobs would say something like this. Mostly because he’s always been such a tight lipped security conscious guy that lets the hardware do the talking. It seems a bit odd that SJ would let something like this slip into the public channels. They haven’t actually acknowledged that there even IS a tablet yet. To me it’s as likely to be a false quote by someone intending to drive stock movement. First up now and then down in two days when the world sees it’s just a computer and it won’t solve the energy problems or eliminate hunger.

But then I am often accused of being overly cynical.

I think if SJ made such a quote he would have referred to “we” or “Apple” as opposed to “I”. I have never heard him refer to “his” accomplishments, he always refers to “Apple” or the individuals or teams within.

   Actions geoduck said on January 25th, 2010 at 11:27 AM (Edited: 01/26/2012 2:46 PM):

I think if SJ made such a quote he would have referred to “we” or “Apple” as opposed to “I”.

Very good point. I doubt even more now that this is a legitimate quote.

It’s going to be a device that turns hype into energy.  Apple will be able to power all of North America just on tablet speculation alone.

I’m with Geoduck and spudge. Can you really see SJ sitting down with friends saying this sort of thing? Wouldn’t that not only go against their own policy, but also potentially lead to insider trading?

   Actions Lee Dronick said on January 25th, 2010 at 12:44 PM (Edited: 10/18/2011 6:20 PM):

but also potentially lead to insider trading?

Good point!

Well, SJ wasn’t always tight-lipped. In the days of Macintosh, he couldn’t keep his mouth shut. The old joke went that Apple was the only ship with a leak at it’s top.

Nowadays, quite the opposite. Not a word about the iPod and iPhone before his keynotes.

Jobs commenting publicly a couple of days BEFORE a major release? I keep looking but there are no monkeys flying out of my nether regions. This quote is junk.

   Actions iJack said on January 26th, 2010 at 12:22 AM (Edited: 09/26/2011 1:30 PM):

Maybe Jobs said it knowing that the (secrecy) bird had already flown the coop.

Don’t forget, Steve Jobs also said the Segway would revolutionize the world.

WRONG.

Steve Jobs looked at the Segway and said it was a piece of junk.  He said it was too complicated.  He said no one would buy it. 

He was right.

Now when Steve Jobs says this new gadget is the most important thing he has ever done, then all ears should be listening.  It is that important.

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