Jobs Reaffirms Apple Isn’t Interested in Blu-ray

| News

Apple CEO Steve Jobs has already said he isn’t interested in the Blu-ray disc format, and he recently reaffirmed that position in reply to customer email.

According to Mac Rumors, Mr. Jobs responded to a customer’s email asking why the recently updated Mac mini doesn’t include a Blu-ray disc drive by stating “Blu-ray is looking more and more like one of the high end audio formats that appeared as the successor to the CD — like it will be beaten by Internet downloadable formats.”

He added that the online movie industry is transitioning into free services such as Hulu and rental services like the iTunes Store. “We may see a fast broad move to streamed free and rental content at sufficient quality (at least 720p) to win almost everyone over,” Mr. Jobs said.

For customers that have been hoping Apple would eventually add Blu-ray compatible drives to its computers, it looks like they’ll be waiting a long time.

Comments

warlock

For anybody who really wants Blu-Ray, any intel based Mac is already compatable.  I have a blu ray burner installed in my macpro, in addition to the factory included superdrive, they work together perfectly for cross recording.  Toast supports both formats so that you can burn standard DVD or BluRay, as well as read both.  The burners have dropped radically in price, so that they are more affordable.

Tiger

Handy tidbit of info there warlock. Thanks!

Lee Dronick

Warlock, are you using an external Blu-Ray device?

warlock

No Sir Harry, I have an internal drive that I purchased from OWC, installed it & did"nt need to put any software on it was recognized right away & worked great out of the box.

Lee Dronick

No Sir Harry, I have an internal drive that I purchased from OWC, installed it & did"nt need to put any software on it was recognized right away & worked great out of the box.

Mac Pro I am assuming. Anyway, I have been considering an external Blu-Ray for my iMac.

Ross Edwards

The lack of a blu-ray player is the only thing holding back the new version of the Mac Mini from being THE home theater media server.  If Walmart can sell a $79 BR player, certainly Apple could include it in their computers… it’s not even close to the cost component that the original SuperDrives were when Apple made the DVD burning leap.

California Red

Obviously Apple is taking a defensive posture towards Blu-ray in order to promote digital downloads and the iTunes store.  It is purely self serving and Jobs is trying to use Apple’s power to pull the industry towards a non-physical media world.

I think he misjudges that 720p is what people want.  I have invested in a full HD 1080p system and I want full HD.

The Real Steve Jobs

?Consumers are already creating stunning HD content with Apple?s leading video editing applications like iMovie HD and are anxiously awaiting a way to burn their own high def DVDs.?

- Steve Jobs


Yes, Steve, they are…  unfortunately you are two-faced and will not bring to them what you said you would 5 years ago.

Log-in to comment