Line Forms at NYC Apple Store One Week Before Media Event

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Apple hasn't even had its media event, and yet people are already lining up at the company's 5th Ave. Apple Store in New York City. Dan Benton (@dcbandor) posted photos to Twitter of four people who were bundled up in portable chairs on the sidewalk a week ahead of Apple's September 9th media event.

Mr. Benton makes a good point, though it's technically seven days early: folks don't do this for Android devices. Market leader (by volume) Samsung can't even muster opening day lines, let alone folks lining up in anticipation of just the announcement.

And yet some folks want us to think "the thrill is gone."

It bears pointing out that the one week time frame only takes us through the media event. If the past several iPhone media events are any indication, these intrepid fans will have at least another three days to wait after that, as anything Apple announces won't be released until the 12th, at the earliest.

Apple is expected to announce large screen iPhone 6 models—two of them—as well as its foray into wearables (currently known as the iWatch). Apple should also offer more details on HealthKit and HomeKit, and recent rumors have said that Apple is putting together some kind of payment service with credit card companies.

Comments

ctopher

Well, the thrill might actually be gone for the masses, but they still want to know what the fuss is all about. That’s why these people are in line. For the attention, not the device.

And from a marketing point of view it has worked, I never heard of VideoMedicine or BuyBackWorld before, but as a follower of AAPL, now I do.

wab95

folks don’t do this for Android devices. Market leader (by volume) Samsung can’t even muster opening day lines, let alone folks lining up in anticipation of just the announcement.

No, Bryan.

This merely proves Samsung’s superiority in logistics and supply lines management. Those queues don’t show up outside of Samsung’s shops because their customers know that the Korean electronics maker will ensure adequate supplies for all their thousands of customers with room to stuff inventory through the quarter; whereas gimpy old Apple can’t even manage to muster enough product to sell a measly few million on opening week. Talk about poor planning and supply lines management.

Yep, those Samsung customers can sleep comfortably in their own beds knowing that they can just stroll into any Sam-shop and pick up that slab of plastic Galaxy phone whenever they want, and boy, will there ever be plenty left over.

Yessiree. You just have to learn how to interpret the data.

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