Mercedes-Benz to Arm Showroom Sales Team with iPads

| News

Mercedes-BenzMercedes-Benz announced Thursday that it will be using the iPad as a sales tool in its showrooms, putting the devices in the hands of its sales team. The plan is part of the the company’s mobile strategy, and it will arm dealers with direct access to proprietary sales information from its MB Advantage program.

The company said that by doing so, it will be able to turn credit applications around faster, and give sales people the latest access to sales information, marketing tools, and information about specific models.

“We see the iPad providing wireless mobility, information and flexibility on the showroom floor,” Andreas Hinrichs, Vice President of Marketing for Mercedes-Benz Financial, said in a statement. “The iPad will provide a competitive advantage to our dealers by increasing their service levels through a more flexible financing process.”

The company also touted itself as one of the first companies to adapt the iPad as a business tool.

The program will be tried at 40 select dealerships first, with feedback and other information from the pilot program used to tweak the system before being rolled out to all dealerships.

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Comments

chicochaz

High 5s to MB. I’ve been a strong proponent for the iPad to find niche applications in the corporate world (education, too) and this certainly adds credence to that notion.

other side

I hate to point out the obvious, but when you’re truly in the market for a $100,000 car you shouldn’t have to discuss financing.

Not to mention selling toys to the rich doesn’t exactly help Apple’s stereotype as… toys for the rich.

chicochaz

This discussion has nothing to do with who can afford a MB (most buyers, IMO, can’t afford one, they can just afford the payments and they certainly do need to talk about financing), it has to do with the iPad beginning to fill niche applications in the corporate realm.

MacGnome

The Sales people should watch their iPads at all times.

Rich people tend to have sticky fingers.
Some of them, visiting the dealerships, might think the iPads are free brochures and take them when they leave.

Modena

Every time you introduce a transition into the sales cycle, you slow it down and have to rebuild the emotion. Having the numbers right there when the emotions are running high introduces the opportunity to close the deal before you head back to the desk to sign papers.

And since the Germans love technology, it’s also another opportunity to show their technical superiority over its competitors.

clunker

Every time you introduce a transition into the sales cycle, you slow it down and have to rebuild the emotion. Having the numbers right there when the emotions are running high introduces the opportunity to close the deal before you head back to the desk to sign papers.

I have yet to close a car purchase where the salesclown didn’t try to go “ask the manager” (code for getting some coffee) at least once.  To which my response is “If you need to ASK someone I’ll be gone before you get back.”. smile

Will be interesting to see how they use iPads to play customers.

Bosco (Brad Hutchings)

Mercedes-Benz to Arm Showroom Sales Team with iPads

The next car I steal will be a Benz, fresh off the lot. What are they going to do, slap me with their iPads?

John Dingler, artist

Hello Other Side,
As they peer past the broken glass through their plastic window, on which may be taped a greasy postcard of Jesus, over their 1/50th acre expanse of rented, unwatered, dusty ground, with flies buzzing over the collapsed eyes of a dead possum near the well, a half-starved, incessantly-barking dog chained to a stake at the outhouse, and a rusty car plumed with body filler teetering on cinder blocks nearby,...well, these forgotten, discarded and grim souls, likely Teabaggers and Birthers, are the very kind of US citizens who identify themselves with the rich and connected.

Proof is that they often vote against their self-interest by railing against any legislation that would benefit their health and increase their standard of living, but have high aspirations, hoping that one day, likely very soon, maybe even tomorrow if the Lord smiles at them, they could very well be able to afford a Mercedes and the iPod too.

These are the very kind of citizens to whom this commercial is also targeted.

Just as they spread the Teabagger and Birther message for free without getting any tangible benefit in return, so they would likely spread the PR message from Mercedes and Apple for free, also without getting any tangible benefit in return.

Lancashire-Witch

@ Bosco -  That’s “Arm” as in “Cost you an arm and a leg”; not “Arm” as in “R-arm-bo”

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