Mercedes-Benz announced Thursday that it will be using the iPad as a sales tool in its showrooms, putting the devices in the hands of its sales team. The plan is part of the the company’s mobile strategy, and it will arm dealers with direct access to proprietary sales information from its MB Advantage program.
The company said that by doing so, it will be able to turn credit applications around faster, and give sales people the latest access to sales information, marketing tools, and information about specific models.
“We see the iPad providing wireless mobility, information and flexibility on the showroom floor,” Andreas Hinrichs, Vice President of Marketing for Mercedes-Benz Financial, said in a statement. “The iPad will provide a competitive advantage to our dealers by increasing their service levels through a more flexible financing process.”
The company also touted itself as one of the first companies to adapt the iPad as a business tool.
The program will be tried at 40 select dealerships first, with feedback and other information from the pilot program used to tweak the system before being rolled out to all dealerships.