Microsoft Edits Ad After Call from Apple Legal

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Microsoft's "Lauren and Sue" Laptop Hunter ad was quietly edited and re-released without a line mentioning the actual price of Apple's laptops. The change followed a phone call from Apple's legal team to Microsoft apparently asking to have the ads pulled because MacBook prices had been lowered.

The revamped "Lauren and Sue" ad cut out Lauren commenting "This Mac is $2,000, and that's before adding anything." The updated version now shows Lauren saying "It seems like you're paying a lot for the brand," according to Advertising Age.

Microsoft COO Kevin Turner told attendees at the company's Worldwide Parter Conference last week that the ads showing shoppers choosing Windows-based PCs over Macs because of price were working. He said "And you know why I know they're working? Because two weeks ago we got a call from the Apple legal department saying, hey -- this is a true story -- saying, 'Hey, you need to stop running those ads, we lowered our prices.' They took like $100 off or something."

Mr. Turner vowed to continue running the ads and said that the call from Apple was the best he's ever taken. Microsoft's plans to continue running the ads, however, apparently includes editing them to remove specific price references to Apple's computers.

So far it appears that "Lauren and Sue" is the only Laptop Hunter ad that's been edited.

Comments

JMP

I can’t believe that Microsoft has not been made aware by it’s PR and advertising consultants that Apple actually thrives on the mistaken idea that their products are more expensive than those of competitors.

It’s as if a Ford or GM add derided Ferrari, claiming that you’re paying a lot for the brand.

Tiger

Ahh, if only Microsoft actually made computers and were comparing their own brand with Apple’s.

But since they’re not, does anybody really care? Apparently not considering their financial report this week!

Lee Dronick

So MicroSoft caved in to Apple’s demands, we know who rules now.

Constable Odo

I guess Mr. Turner isn’t so happy anymore.  The Microsoft ads are fine as long as they’re not outright lies.  I figure that if people want to pay less for products, they’re welcome to do it.  Whether Windows users are getting more for their money, I can’t really say.  They’d really have to try both products side by side over a couple of months and then say if the less expensive product was just as good.

All those ads mean to me is who can make it out the front door with more money remaining in their pockets.  My Macs last a long time and honestly a few hundred dollars over several years good use means next to nothing.  I could easily get away with using a cheap PC since I do my own repairs, upgrades and installs and I baby all my devices, but I really feel bad for those that are on a budget and start having problems with almost no support.  It must be daunting.

I’d have to recommend a Mac to those people and make sure they get Applecare and get training and handholding.  Even if they have to pay more (and can honestly afford it) it’s really going to be better for them in the long haul.  I’m not saying that there aren’t decent Windows PCs if you pay enough money you can get top-of-the-line products.  I have no problems using Windows as long as I’ve got anti-virus software in place.

But I’ve been using Macs at home since the first Mac 128 I purchased and although there have been some rough times (I upgraded to 512 then MacPlus losing software, peripherals, etc. due to those damn ROMs) but after that it’s been pretty much smooth sailing.  But I had a decent job, I could afford to buy Macs and I never considered ever buying a Windows PC for home use.

I just wish non-Apple users would get it out of their heads that all they’re paying extra for is a logo when they buy Apple products.  The Apple logo represents the company and the employees that stand behind it.  That’s something very important for users to associate with.  Apple isn’t perfect, but it is a good company in my opinion.

Bosco (Brad Hutchings)

Is it just me, or does Lauren look like she’s put on a couple sizes in the edited section of the ad? She will end up looking like her Mom, but couldn’t it be spread out over 25 years or so?

Lee Dronick

Is it just me, or does Lauren look like she?s put on a couple sizes in the edited section of the ad? She will end up looking like her Mom, but couldn?t it be spread out over 25 years or so?

It is well documented that stress can cause a person to gain weight. Lauren is now burdened with a Dell and Windows, with the stress that combination can cause it is no surprise that she put on a few pounds.

Her mom is hot, cheers for zaftig women.

marcsten

Frankly the really dishonest ad is the one where the PC shopper looks at a Mac and says its too expensive; he says Macs are more about aesthetics and not about the computing power, or something to that effect. Its true they are better looking and easier to use. But the rest is wrong.

mrmwebmax

+

I think, as threads like this point out, that Apple needs to do a better job of using the “you get what you pay for” argument. It’s not just about style or a logo, it’s about build quality, the number of years of useful service, and the amount of productivity Macs provide, as opposed to Windows PCs.

The whole cost argument reminds me of a few months ago, when my vacuum cleaner died. It was less than a year old, a name-brand upright, and it started screeching and smoking one day. I assume that my having twelve all-indoor cats had something to do with its early demise. In any case, I posted on Facebook and said I just killed another vacuum cleaner. Two friends immediately told me: Get a Dyson. I looked them up on the web and found prices starting in the $500 range. “Too expensive.” I said. A friend—whom I’d recently convinced to buy a MacBook—responded with, “You get what you pay for, just like with my Mac.”

So I bought a Dyson Stowaway, and the build quality and performance is so good that I’ll never use anything again. Yes, it cost nearly $600, but I won’t be replacing it in a year or two. I swear it is the Macintosh of vacuum cleaners. Seriously, if Apple designed a vacuum cleaner, that’s what they’d design.

Apple’s computers need marketed likewise: You get what you pay for, and you get much more than a logo with Apple.

mblaydoe

I don’t know that Apple needs to “do a better job”. Based on the latest earnings statement, stock price, and climbing market share, if they do any better they will totally exceed their ability to meet demand.

Just which cylinder is the Apple marketing machine not firing on? Seems like a smooth running machine to me.

wab95

Apple?s computers need marketed likewise: You get what you pay for, and you get much more than a logo with Apple.

True story. Awhile back, I had one of those exploding Sony batteries in my 17” MacBook Pro - happened just a few months after purchase. By explosion, I mean - lifted the laptop off of table, left a mark on the desk and sent smoke through keyboard - explosion. Apple replaced the battery and all was well. Two years later one day the laptop boots slowly and then fails to stay active more than a few seconds before shutting down. I suspected the motherboard, took it into a local certified Mac repair outfit, got a call back asking if either I was a smoker or had the Mac been in a fire, because the motherboard was smothered in smoke. I wasn’t tracking and responded in the negative. The repairman insisted that the cause of death was smoke inhalation. I suddenly recalled the battery explosion 2 years prior (Not even James Cagney took that long to stagger off and die!). He recommended that I tell Apple about it and that they would probably replace the motherboard no questions asked. I did, they did (in fact, they replaced everything except the keyboard) - no gripes. I had a refurbished computer back in just over a week. I would like to hear from ANY non-Apple laptop owner whose motherboard took that kind of damage and kept running for 2 years. I would even settle for for one year or a near total rebuild and return in less than two weeks.

You get what you pay for.

Nookster

So when your notebook literally explodes, don’t expect Apple to do anything more than replace the battery, leaving you to soldier on in ignorance with scarred innards?

That’s actually appalling service by any standard, Apple let you walk off with a potential fire hazard. At least they did the right thing by you in the end, although a full replacement should have really been in order.

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