Microsoft Opening Retail Stores Oct 22, 29

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Microsoft plans to kick off its grand retail plan on October 22 with the opening of its first store in Scottsdale, Arizona. The company will follow up a week later with its Mission Viejo store opening in California on October 29.

The Redmond-based company is making the two store openings more enticing by offering free concerts. Ashley Tisdale will perform at the Scottsdale store launch, and Justin Bieber will perform at the Mission Viejo opening.

Microsoft modeled its stores in part on Apple's successful retail plan. The company will show off Microsoft products such as Windows 7, Xbox 360 and the Zune media player, and will also have its own version of Apple's Genius Bar to answer customer questions.

One disadvantage Microsoft will face in its stores is that all of its products are already available through an amazingly long list of retail locations. Since consumers can see Microsoft products at nearly any strip mall, electronics store or big box retailer, the company may have difficult time convincing shoppers to come to its own locations.

Microsoft will also have to deal with constant comparisons to Apple's highly successful retail track record. Even if its stores perform well, the public may see them as a failure if they don't match the success Apple has seen in the retail space, and that's going to be a hard level to match.

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8 Comments Leave Your Own

Lee Dronick

Bosco don’t you live in Mission Viejo?

“consumers can see Microsoft products at nearly any strip mall, electronics store or big box retailer, the company may have difficult time convincing shoppers to come to its own locations”

For me I would probably want to at least visit the MicroSoft Store before making a Windows related purchase at a different retail store. I would think that the staff their would be better at demonstrating products than those at Beige*Box Computer Store.

I need to get more in touch with pop culture. I had to a Google search on Ashley Tisdale and Justin Bieber to find out who they are. I thought that Ashley was married to Wayman Tisdale who is more to my musical taste, but she is more hip-hop than jazz. Justin Bieber only has two songs on iTunes and I did not care for the sound.

Bosco (Brad Hutchings)

OK, I will see if I can give a live report of the Mission Viejo opening. I think I can get a very multi-cultural looking group together to head down there and stage a WIndows 7 release party.

Jeff Gamet

I’m sure the mini concerts will draw people into the stores, but I have to wonder how many people will stick around after the music stops.

Mike

Microsoft stores? Finally users will have a place to complain!

Lee Dronick

I?m sure the mini concerts will draw people into the stores, but I have to wonder how many people will stick around after the music stops

How many will stick around after the music starts smile

BradPDX

October 22: Another great day to make no Windows-related purchases.

I have Windows7 running in VMware alongside XP and Vista, and while better than those two it’s awfully hard to develop any enthusiasm for it; it’s just another version of Windows like the rest with no change in workflow. Every “new” feature feels like something I used 2 years ago in OS X.

Only worth it for lower annoyance in a corporate setting. I can no longer see any reason to run Windows outside of that, it is not a consumer product and never has been.

fartheststar

Oct 22nd is my birthday.
I will be doing something else, and not thinking about Microsoft whatsoever.

cipi - it computer services

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