Mountain Lion Penetrates 3.2% of Mac Market in 48 Hours

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Apple’s OS X 10.8 Mountain Lion operating system has pounced out of the starting gate to capture 3.2 percent of the Mac market in just 48 hours. Ad network and tracking firm Chitika came up the figures by analyzing Web usage of on the company’s advertising network.

“Within the first 48 hours, usage rates for OS X 10.8 were already rivaling those of Mac OS X 10.4 Tiger,” Chitika said in a statement. “While over 45% of users still operate on Mac OS X 10.6 Snow Leopard, anybody using 10.6.6 or higher is eligible for the upgrade to 10.8.”

The chart below shows a 24 hour usage of Mac operating systems as of noon on July 26th. The largest segment of Mac users is still running Snow Leopard at 45.51 percent, with the next largest OS being Lion, at 34.97 percent. Leopard still commands 13.56 percent, while Apple’s brand new Mountain Lion has 3.21 percent.

Mac OS Usage

Source: Chitika

The chart below shows a 24 hour rolling average that demonstrates a fairly steady climb in those downloading, installing, and actually using Mountain Lion.

Mountain Lion Adoption Curve

Source: Chitika

In additional information released to AllThingsD, Chitika did some extrapolation that pegs the actual number of Mountain Lion copies downloaded at 2.11 million units. That figure is based on Apple’s claim during June’s World Wide Developers Conference that there are 66 million Macs in the wild, and 3.21 percent of 66 million is 2.11 million.

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11 Comments Leave Your Own

Nicolas diPierro

I think the real story is that Lion has only reached 35% penetration!

Lee Dronick

I think the real story is that Lion has only reached 35% penetration!

There must still be quite a few old Macs on the road.

I upgraded my iMac on Wednesday and my MacBook Pro yesterday. A few hiccups, but nothing critical. I am getting to learn my way around this cat, but thus far I like it.

LowEndDan

Based on visitors to Low End Mac on Thursday, Mountain Lion is at 20% among our readership - obviously a bit biased toward Mac geeks, but also Mac users with older hardware. Lion is still #1, but down from almost 50% to 36%, and Snow Leopard had dropped from 30% to 25% - between them, that accounts for the 20% using Mountain Lion.

Every survey method will find different results, but from here, it looks like Lion did turn into a huge success, finally passing Mountain Lion in recent months. I suspect Lion will be like Vista, which lost a lot of market share to Windows 7 and XP. Snow Leoard will remain stong among those who need Rosetta, have 32-bit only Macs, etc. Mountain Lion will take the lion’s share of Lion users, except for those who cannot make the transition.

Give it a month, and Mountain Lion could well be in the #1 spot in our site logs, followed by Snow Leopard and then Lion. Time will tell….

iJack

I am getting to learn my way around this cat, but thus far I like it.

Hey Lee.  There’s a free app at the App Store, “Hello Tips, Tricks & Secrets,” that someone here (John?) wrote about the other day, and I have say it’s pretty damned good.  It’s a well-designed series of videos covering the various aspects of the new OS.

You should try it out.

iJack

..from here, it looks like Lion did turn into a huge success, finally passing Mountain Lion in recent months.

Is “passing Mountain Lion” what you actually meant to say?
Perhaps passing Snow Leopard?

Lee Dronick

Is ?passing Mountain Lion? what you actually meant to say?

Passing scat of the cat.

Hey Lee.  There?s a free app at the App Store, ?Hello Tips, Tricks & Secrets,? that someone here (John?) wrote about the other day, and I have say it?s pretty damned good.  It?s a well-designed series of videos covering the various aspects of the new OS.

Thanks, I will look into that. I have MacWorld’s Total Mountain Lion iBook, it could be a bit more in depth, but it is still handy.

Bosco (Brad Hutchings)

At least this gives us a clue as to what Mac OS X 10.9 will be called: Mountain Lion on Viagra (so it can penetrate better).

iJack

Bloody hell, Brad…

Bosco (Brad Hutchings)

The half life of Cluetrain‘s influence against using war and sex words/phrases in business contexts was remarkably short. I’m certainly no hippie, as the Cluetrain authors were, but I think we can ask for better and do better. And it’s not about sensitivity, it’s really just about perspective and taking high drama out of very routine business things.

I guess I just imagine what the literal image behind use of these words/phrases is, and it paints a funny picture. A proud Lion (Simba) that’s been working on Nala for the better part of a year and is only 35% of the way there. Or Yahoo! tapping a well-known and attractive Google employee, then knocking her up to CEO. How is that not unintentionally hilarious?

Bryan Chaffin

Alternately, Brad, you’re just projecting yet again.

It’s completely ridiculous that I have to explain this to you: Penetrate has uses outside of the sexual realm, and “market penetration” is a widely used concept, just as “tapping” is a widely used concept for indicating someone has been selected for a tap.

Stop saddling me with your myopia. It’s pissing me off.

stilep

Sounds like my sopohmore year in college.

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