New Samsung Galaxy Nexus Ad: A Page From Apple’s Book

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A fairly new ad for the Samsung Galaxy Nexus smartphone, “Calling All” showcases Android 4.0 and takes a page from Apple’s playbook.

Ice Cream Sandwich

Android 4.0 is codenamed “Ice Cream Sandwich” (Source: Samsung)

Unlike the Samsung ad mentioned on Tuesday, this ad starts to get a handle on how to compete with Apple, at least with a TV ad. This one is very tasteful, whimsical and, like Apple, focuses on what you can do with your Nexus, whether you’re a hobbyist, photographer, dreamer, poet, or scientist.

 

Comments

jfbiii

Who else’s book is there to take from?

What

What doesn’t Google copy?

ilikeimac

Yet another question: What video chat application is that? Skype?

I really wish Apple had made Facetime a standard like Steve promised. It’s stupid that email is still the only massively popular open standard for personal communication via the internet. Am I wrong? There’s dozens of instant messaging services controlled by one company or another, there’s social media like Twitter and Facebook centralized at those websites. If I understood Facetime correctly (big “if”), not everything has to go through Apple; sure there are servers involved, but not necessarily Apple’s.

mhikl

If I were an Android fan, I?d be so ashamed. Blatant attempt at copying Apple? advert style, without the class, of course.

You can mimic but you can?t do style if you don?t have it. It?s like dressing up a pig in a dress. It?s still a pig. (and it just goes on and on.)

good point, iikeimac.

What, I doubt any thing.

sflocal

Yep, Samsung has no shame copying Apple’s products.  Why stop there?  Let’s copy Apple’s commercials too!

zewazir

To be fair, it is far more often the ad agency, not the client company, that designs the ads. And when an agency comes up with a winning formula, they tend to use it for more than one client - even competing clients.

chicochaz

To be fair, it is far more often the ad agency, not the client company, that designs the ads. And when an agency comes up with a winning formula, they tend to use it for more than one client - even competing clients.

But the client has to approve it…....

Hagen

Personally I consider this a fabulous commercial.  It shows what the company’s product can do, and it leaves people with a wholesome positive attitude that’s far more favorable to purchases than the envy, pride and jealousy I usually see in tech ads.  Apple doesn’t have a patent on commercials of this sort.  I truly wish that all companies could make commercials this good.

Lee Dronick

“Calling all pretty faces”

What does that mean? Other than that it wasn’t a bad ad.

aardman

These days, when it comes to Samsung, it’s only news when they don’t shamelessly imitate Apple.

Hagen

?Calling all pretty faces? What does that mean?

Android 4.0 offers facial recognition to unlock the phone.

Lee Dronick

Lee Dronick said:

?Calling all pretty faces? What does that mean?

Android 4.0 offers facial recognition to unlock the phone.

Well so much for Android, I would be best served by staying with my iPhone.

Zach

To be fair, it is far more often the ad agency, not the client company, that designs the ads. And when an agency comes up with a winning formula, they tend to use it for more than one client - even competing clients.

TBWA is Apple’s agency of reccord. TBWA does not handle Samsung accounts. It’s clearly copying.

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