New Mac Ad Jabs at PC Reliability

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Apple's new Get a Mac ad, Trainer, jabs at Windows reliability issues and lower PC customer satisfaction ratings compared to the Mac. The commercial features John Hodgman and Justin Long in their familiar roles as PC and Mac, along with actor Robert Loggia as PC's personal trainer.

Apple's Trainer Mac Commercial

The commercial pointed out that PC Magazine ranked the Mac the best in customer support, and PC World  readers named the Mac most reliable.

Trainer is available in QuickTime format at the Apple Web site.

 

Comments

mjkphoto

With the release of Snow Leopard, Apple should be careful about throwing stones.

I have Snow Leopard - the packaged DVD will make a nice coaster, at least until Apple sorts out the many incompatibilities. I can’t afford to take a risk in upgrading, especially after all the posts regarding Printer and Scanner problems.

I have enough problems with Leopard, I don’t want to compound the pain by upgrading to Snow Leopard and then losing print and scan functionality that I rely on for business.

Snow Leopard has left me cold. From the looks of Apple’s Support Discussions, I am not alone.

Bosco (Brad Hutchings)

I’m glad you didn’t post a link to the HD version. Old men in sweat pants are a PR disaster waiting to happen. See here.

Brian

It’s one of my favorite mac ads.  Funny that you mention problems with SL upgrade.  In my case, the only software that had to be updated was SPSS (now stupidly renamed PASW statistics) which was a PC port anyhow.  I need the new version, 18, I still have 17.

Everything else is stunningly fast, including the upgrade.  15 minutes!

vasic

For me, the SL upgrade was nothing short of spectacular. I had been upgrading Macs since System 7.5. Snow Leopard was, by far, the most noticeable upgrade. It feels EXACTLY as if I had replaced a 4-year old Mac with a brand new one. It is so much faster in pretty much everything, I keep getting wowed. It will take some time to get used to this!

All my apps worked without problems (CS4, Final Cut, Logic, Toast, plus a lot of smaller tools from various sources).

jbruni

at least until Apple sorts out the many incompatibilities.

I’m not sure why Apple has to sort out the incompatibilities found in third-party software. Developers have had access to beta seeds of 10.6 for a long time. The dumbest excuse has to be from PGP, Inc. complaining that 10.6 wasn’t planned for release until Sept. and was released early.

All my apps work fine.

cb50dc

With the release of Snow Leopard, Apple should be careful about throwing stones… especially after all the posts regarding Printer and Scanner problems.

I agree with your prudent postponement; I’m doing the same. I plan to wait until at least 10.6.1 to install on my MBP (though when my copy arrives in a few days I’ll install and begin booting from an external).

That said, I’m not worried about Apple’s ads “throwing stones” even right now. If Apple had even suspended all ads for the last few months leading up to 10.6, complainers would just refer back to at least a couple of dozen other commercials over the last few years.

LET the haters gripe. Meanwhile, I’ll just keep laughing at these ads. Justin’s a superb straight-man and John ? well, John is just a riot of droll humor. Overall brilliant ad campaign.

John Davis

Total agreement with most of the posts here. SL makes my Mac feel like a totally new machine. I’ve had no problems with any software - I can even still run AppleWorks!

Excellent job, Apple

gbreed

SL is great. It looks the key is you need to stay on top of your update of your main apps.

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