News Corp. has announced plans to launch a national newspaper for mobile devices such as the iPad and iPhone. The L.A. Times reported that the company wants to create a general-interest, digital-only newspaper with “short, snappy” articles designed to appeal to a new generation of news consumers.
The newspaper would be run under the auspices of News Corp’s tabloid daily, The New York Post, and would be managed by The Post’s managing editor, Jesse Angelo. The company plans on staffing the new venture with several dozen reporters and editors.
“We’ll have young people reading newspapers,” News Corp CEO Rupert Murdoch said during a conference call. “It’s a real game changer in the presentation of news.”
News Corp., which also owns The Wall Street Journal, Fox News, and various other media properties, has been vocal about its desire to turn online distribution into a money-making venture that is sustainable and profitable.
News Corp. CEO Rupert Murdoch