Nexus One Sales Off to Slow Start

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Nexus One smartphone first-week sales may not have been as strong as the Google had hoped for. Based on figures from the market research company Flurry, Google's Android-based smartphone may have sold only 20,000 units.

Sales figures for the Nexus One may have been hampered by reduced pre-launch marketing compared to other Android-based devices like the Droid smartphone. A lack of clear differentiating features, or what Flurry called the "wow factor," may have been enough to lose the interest of some potential customers, too.

"For its release, Google executed an online 'soft launch' of the Nexus One, a very different go-to-market strategy compared to Verizon's launch of Droid, on which it spent a record-breaking US$100 million on marketing, including aggressive TV advertising spends," the Flurry report said. "Instead, Google chose to market and sell the device to consumers directly through its own Web site."

What many saw has a high price tag because an unlocked version of the Nexus One sells for $529. The subsidized version with a T-Mobile service contract, however, is priced at $179.

In comparison to other Android-based phones, Nexus One's first week sales seem fairly week. The myTouch launch week saw some 60,000 units sold, and the November 2009 Droid launch led to 250,000 first week sales. Apple's iPhone 3GS, however, out sold all three phones combined during its first week of availability with 1.6 million units.

Comments

Lee Dronick

Based upon the number of blog trolls claiming that they are dumping their iPhone to get the Nexus One I would think that they sold 20 million the first weekend.

AceNet-Alan

One point to take note is that some dissatisfied iPhone users may still need to wait until their contract expires. And by then, who knows what will come out of Steve-O’s pocket.

AdamC

Yea great idea to give up the iPhone and jump to the android and who knows it may make ATT into the best network for mobile phones.

mrmwebmax

+

You can take my iPhone when you pry it out of my cold, dead hands. And as for AT&T, I have far fewer dropped calls now (only one, after over a year) as compared to my experience with Verizon and an LG phone.

I’ve not tried any of the Android phones, but I can’t imagine what it would take to get me to switch. Like other Apple products, I wonder how I ever managed without my iPhone.

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