With Apple getting some criticism for its new Apple Maps product, Nokia took the opportunity to tout its own Navteq-based mapping service at the expense of both Apple and Google Maps. The company said in a blog post that its proprietary system is superior to the competition's, and that the Nokia Lumia 920 Windows Phone 8 device offers the best mapping experience.
"Unlike our competitors, which are financing their location assets with advertising or licensing mapping content from third parties, we completely own, build and distribute mapping content, platform and apps, Pino Bonetti, Senior Marketing Communications Manager for Nokia's mapping services, said in the blog post.
Nokia bought mapping services Navteq in 2008 and used that technology to build the mapping service used on its smartphones. The company noted that its service works offline, has turn-by-turn navigation services in more countries, and features augmented reality in the form of Nokia City Lens.
Google Maps has been the benchmark mapping service for mobile devices in the U.S. and is popular in other parts of the world, too, but Nokia still does well in Asia and parts of Europe. Apple replaced Google Maps with its own mapping service on Wednesday with the release of iOS 6, evicting Google from the iPhone.
That change has been met with resistance and no small amount of criticism, as users have complained about mistakes in some maps, the lack of public transportation, the lack of a street-level view, and other aspects of the service. BusinessInsider went so far as to say that it seemed Microsoft-like.
The infographic does, of course, focus on the features where its mapping service excels, but the reality is that Nokia has gotten high marks for its mapping service after acquiring Navteq.
The Numia 920 is Nokia's upcoming flagship Windows Phone 8 device, and both Nokia and Microsoft are hoping it will be the foot back into the door of the smartphone market Nokia once dominated.
Nokia Infographic in Full