O2 Rejects RIM’s PlayBook for Poor Customer Experience

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Telefónica’s British arm, O2, has been telling its customers not to expect Research In Motion’s BlackBerry PlayBook on their network any time soon. The company sent out notifications to those who had expressed interest in the device that cited concerns about the customer experience on RIM’s attempt to answer Apple’s iPad.

“[O2] will not be selling the device,” the notification told customers, according to Engadget. “unfortunately there are some issues with the end to end customer experience.”

That’s bad news for Research In Motion, but it goes far to explain why O2 wasn’t participating in the UK launch of the PlayBook, which happened today. O2 did say, however, that it would continue to work with RIM and look at future versions of the PlayBook.

The PlayBook is a 7” tablet priced the same as Apple’s 9.7” iPad 2: 16GB starts at $499, a 32GB model is $599, and a 64GB model is $699. Unlike the iPad, however, the PlayBook is effectively a companion device to RIM’s signature BlackBerry smartphone, and some features such as e-mail do not work without a BlackBerry.

Vodaphone and Orange are selling the device in the UK, however, as are retailers Best Buy, Phones4u, Dixon’s, Currys, and PC World.

 

BlackBerry PlayBook
BlackBerry PlayBook

 

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9 Comments Leave Your Own

Nemo

Getting dumped by a carrier because of poor users’ experience—Ouch!!!

Mike

Getting dumped by a carrier because of poor users? experience?Ouch!!!

hahaha… Apple competition is pathetic and is desperate. RIM and NOKIA stroke an iceberg and are sinking fast. Nokia is about to lose its last crown (biggest smartphone reseller)... heads will roll

b0wz3r

Unlike the iPad, however, the PlayBook is effectively a companion device to RIM?s signature BlackBerry smartphone, and some features such as e-mail do not work without a BlackBerry.

Email doesn’t work on the device unless you also have a BB?  WTF???  Are they serious?  And a smaller screen, heavier, and the same price?

What kind of crack have they been smoking?

Put a fork in it, this one is DONE!

wab95

Getting dumped by a carrier because of poor users? experience

And not just any carrier, a major one. And this just on the heels of the announcement of disappointing BB sales, layoffs, and a modest Playbook shipping record (500K). The campaign of US Presidential hopeful, Newt Gingrich, has had a smoother launch than the Playbook. But like the feisty former congressman, RIM’s Playbook is still in the hunt.

Say what you will, team RIM have guts.

geoduck

Say what you will, team RIM have guts.

More importantly though, do they have the wallet. IMO the run for RIM is about over.

Lee Dronick
wab95

See today?s Joy of Tech comic

Many thanks, Sir Harry; although I don’t think that this is too far from the truth. You should see the models they are selling in their new and emerging markets; you’d swear this was the ‘90s.

Lee Dronick

you?d swear this was the ?90s.

A few months ago my son had found one of those beastly big early cell phones and was dragging that around as a joke pretending to use it. The joke got old quick.

I suspect RIM hasn’t been driving enough car lengths ahead and didn’t spend enough on R&D as well as not anticipating coming trends. Or perhaps not creating coming trends.

wab95

I suspect RIM hasn?t been driving enough car lengths ahead and didn?t spend enough on R&D as well as not anticipating coming trends

I’m not sure that RIM were even in the car, or if they were, that the thing was even in motion. This is, in my view, another example of corporate inertia (not even hubris), in which a company has enjoyed enormous success with a single exploit, but fails to follow through on tracking the industry’s movements until they themselves have become road-kill.

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