‘Official iPhone 5 Video’ Is Brilliant, But We Call Fake

| News

A video has been posted to YouTube claiming to be the "Official iPhone 5 Promo Video for September 12 2012." It's a brilliantly made video, but we're calling it a fake. With the world holding its breath in anticipation of Apple's media event on Wednesday, fake or not, it's worth a looksee.

Rendered iPhone 5 Models in Fake Video

Frame from Fake iPhone 5 Video

The video was spotted by iPhoneTeam, who posted it with the same title given the video by Peter Jideonwo on YouTube, "official iPhone 5 promo video."

As noted above, the video is well made, but several red flags leap out to grab our attention. The video is much longer than a usual Apple promo video without a voiceover. It also lists a bunch of specs such as RAM and processor specifics that Apple tends to leave out of its marketing material (and sometimes even refuses to acknowledge).

More damning, however, is the fact that all of the product shots are rendered, as shown in the frame capture above, something Apple never does. Instead the company uses real products, sometimes with rendered screen content.

So it's fake, but it's fun, and impressive in the amount of work it must have required to make. Give it a watch:

"Official iPhone 5 Promo Video for September 12 2012"

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Comments

wab95

What Google, Samsung, Amazon, MS and others wouldn’t give to have this level of anticipation and enthusiasm for their product releases.

Thus far, only Samsung have retaliated in adverts by lampooning Apple clients.

iJack

I get what you mean about the rendering, but it’s awfully detailed (Mission Control, Calender, and all those numbers) for a spoof.  Is it possible that it’s a rather sophisticated storyboard video that somehow escaped 1 Infinite Loop before all the hardware was available?

Bryan Chaffin

Yeah, it could be a storyboard piece. A far cry from an “official” promo, but much more than a “fake,” if so.

It doesn’t feel like an Apple video to me, in any event. It’s very subtly not quite right, but as I noted in the piece, it’s very impressive.

Serandip

Too long with too much ino…

iJack

Help me out here, Bryan.  I didn’t take notes or anything, but isn’t the real iPhone 5 awfully close to the one in the video you posted?  Right down to the 7.9mm thick.  BTW, the full specs and a video (Jonny Ive) are up on the Apple site.

http://www.apple.com/iphone/

iJack

Help me out here, Bryan.  I didn’t take notes or anything, but isn’t the real iPhone 5 awfully close to the one in the video you posted?  Right down to the 7.9mm thick.  BTW, the full specs and a video (Jonny Ive) are up on the Apple site.

Opps!  The new and improved TMO won’t let me post the link.  Just go to the Apple front and follow it from there,

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