Casual games publisher PopCap Games on Wednesday released the results of a social gaming survey conducted in the US and UK, finding that the average social gamer is a 43-year-old woman. Her name is Alice, and she lives in Wisconsin with a terrier and a large tabby cat. She loves Farmville on FaceBook.
But seriously, PopCap said that 24 percent of its 4,917 survey respondents play social games, which the company said would indicate a social gaming population of about 100 million people in the US and UK, with two-thirds of them American. The breakdown between female and male social gamers is 55 and 45 percent, respectively, with an average age of 43 in the US and 48 in the UK. However, something must happen when gamers hit age 50, because 46 percent of social gamers in the US were older than that, compared to just 23 percent in the UK.
Social gaming is a sector expected to generate more than US$1 billion in revenues during 2010, according to PopCap, which also found that women are more likely than men to play social games with real-world friends, by a 68 to 56 percent margin. Sixty-eight percent of US social gamers play daily, compared to 55 percent in the UK, while 61 percent of social gamers overall spend more than half an hour during a typical session.
More information can be found in the 73-page PDF hosted on the web site of Information Solutions Group, which carried out the survey for PopCap.