Quattro Confirms Apple Acquisition

News

Jeff Gamet

11:53 AM, Jan. 5th ET, 2010

Articles by Author Jeff Gamet on Twitter Contact Author Bio

Comments (3)

Quattro Wireless confirmed rumors that Apple was purchasing it on Tuesday. According to the company, it will continue to serve ads for mobile devices.

"We remain focused on delivering more engaging, relevant and useful ads to mobile devices, and improving the measurement and execution of digital campaigns," commented Andy Miller, Quattro's Vice President of Mobile Advertising. "Together with Apple, we look forward to developing exciting new opportunities in the future that will benefit our customers."

The deal mirrors Google's earlier purchase of AdMob, a company that offers similar services to Quattro Wireless. It also puts Apple in a better position to manage the in-app ads iPhone, iPod touch, and other smartphone owners see.

The company didn't say how much Apple is paying, but earlier rumors set the price tag at about US$275 million.

Apple has not commented on the purchase.

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3 Observer Comments

firestorm said on January 5th, 2010 at 12:31 PM:

Just going by the headline ... did Quattro just buy Apple?

iVoid

said on January 5th, 2010 at 1:03 PM:

Coming soon:

Ads to your iPhoen home screen!

Ads to your Mac’s menu bar!!

Marketing information on all your Mac usage uploaded to Apple!

(probably not, but not particularly glad apple is entering the scummy world of advertising)

geoduck

said on January 5th, 2010 at 1:34 PM (Edited: 01/26/2012 2:46 PM):

(probably not, but not particularly glad apple is entering the scummy world of advertising)

Agreed. The question is what is Apple going to do with this. With a little luck someone like John Martellaro will fill us in on the inside story.

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