Report: Steve Jobs to Attend 2010 Sun Valley Media Retreat

| Rumor

Apple CEO Steve Jobs will be attending this year’s Sun Valley “media retreat” hosted by investment firm Allen & Company. The guest list for the annual event isn’t made public, but BusinessWeek reported that Mr. Jobs will be attending the meet-up of tech, media, and political figures for the first time since 2005.

Sun Valley is a private affair hosted by a private company in Sun Valley, Idaho. It’s emphasis has traditionally been on media moguls, but BusinessWeek noted that it was the place that sparked Yahoo! cofounder Jerry Yang to hire Warner Bros exec Terry Semel as CEO, and it was also the event that led Walt Disney to buy ABC.

The magazine believes that Mr. Jobs will be looking for more content providers for Apple’s growing content delivery ecosystem of devices plus iTunes.

The press is barred for the event, and none of the parties reportedly involved in this year’s retreat were willing to comment for BusinessWeek on their participation. Nonetheless, the magazine believes that other attendees will include News Corp. CEO Rupert Murdoch, Berkshire Hathaway Inc. CEO Warren Buffett, Microsoft Corp. Chairman Bill Gates, Disney CEO Bob Iger, KKR & Co.’s Henry Kravis, Facebook Inc. CEO Mark Zuckerberg and Google Inc. CEO Eric Schmidt.

That represents some big money, big names, and big companies in the worlds of finance, technology, and media.

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