Rumor: Jobs Health Behind Macworld Expo Keynote Change

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The rumor mill is working overtime leading up to Macworld Expo, and the latest tidbit seems to indicate that Apple may have misrepresented its reasons for handing over keynote presentation duties to Phil Schiller, Senior Vice President of Worldwide Product Marketing. According to Gizmodo, Mr. Jobs is suffering from rapidly declining health, and the company is trying to control when that information is publicly released.

An unidentified source apparently told Gizmodo "Steve's health is rapidly declining. Apple is choosing to remove the hype factor strategically versus letting the hype destroy Apple when the inevitable news comes later this spring."

Apple's official stance is that 2009 will be the last Macworld Expo and Conference the company will attend because trade shows and conferences aren't as relevant as they once were. The Cupertino company did not, however, offer a reason for tapping Phil Schiller for the keynote presentation that has typically belonged to Mr. Jobs.

Apple COO Tim Cook told investors in July that Mr. Jobs doesn't have any plans to leave Apple. ""[Mr. Jobs] serves at the CEO at the pleasure of Apple's board and has no plans to leave Apple. Steve's health is a private matter."[Mr. Jobs] serves at the CEO at the pleasure of Apple's board and has no plans to leave Apple. Steve's health is a private matter," he said.

If  report proves to be true, Apple is likely working through a "damage control" plan to minimize the impact the news of Mr. Jobs's health, although so far the company has not made any official statements indicating that the CEO is in ill health. Based on the thin details the rumor offers, however, it's just as likely that Apple's reasons for stepping back from Macworld and sending in Mr. Schiller for the keynote are legit.

 

Comments

Tiger

nothing like RUMORS to create the need for damage control, huh?

Lee Dronick

“nothing like RUMORS to create the need for damage control, huh?”

Or to cause AAPL to drop a few points.

tethernaut

Yes, these RUMORS are causing more damage to AAPL’s stock value than if Apple were to announce that an orderly transition to a new management has begun.

Terrin

If I wanted to read about harmful rumors I would read Appleinsider. I expect better from Macobserver. Giving these types of rumors publication time allows the rumors to continue to exist and continues to effect people’s lives.

lep

He died on Thursday afternoon with his family present - as USUAL it was APPLE causing all the harm craftily spinning their deception to protect their profits - whether they screw over their share holders by keeping quiet about his dying or screwing their customers over with silence of a products serious design floors (iPhone most recently) or dangrous faults (early gen Nanopods igniting) they don’t give a damn aslong as their profits are OK.

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