Samsung Documents Support Apple’s Copycat Claims

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Apple scored big on Tuesday when Judge Lucy Koh agreed to allow a 132 page document into evidence that supports its claims that Samsung is blatantly copying the look and feel of the iPhone with its own Android-based smartphones. The two companies are currently fighting in court over patent infringement and design copying claims.

Apple gets documents showing Samsung as copycat entered as evidenceApple gets documents showing Samsung as copycat entered as evidence

The document is a 2010 internal report from Samsung detailing a feature comparison between the iPhone and the Galaxy S smartphones. It also details what Samsung could do to make its smartphone more like Apple’s iPhone, according to AllThingsD, and that’s a bit of information that can’t help Samsung’s argument that it never copied any of Apple’s design elements.

Samsung’s conclusion in the report was that would be better received if it more closely matched the iPhone’s features and interface.

Apple and Samsung have been fighting in courtrooms around the world over patent infringement complaints for over a year. Both companies claim the other is using mobile device patents without proper licensing, and Apple has also accused Samsung of blatantly copying the iPad’s look and feel.

Samsung documents detail iPhone, Galaxy feature comparisonsSamsung documents detail iPhone, Galaxy feature comparisons

Apple is claiming Samsung owes US$2.5 billion for patent infringement, and Samsung claims Apple owes 2.4 percent of all iPhone sales for using its patents without proper licensing.

Samsung has been insisting that the similarities in its post-iPhone smartphone designs are merely coincidence and that it was independently working on streamlined touch-based smartphone prototypes before Apple introduced the first iPhone in 2007. With this new document as evidence in the trial, however, that argument may be a little more difficult to defend.

Comments

Brad

Working at a design agency, we routinely do competitive analysis on other leading products/services, and then outline what we like and try to replicate and bring our clients up to the same playing field.

Apple is the leader, Samsung wants to compete. This picture or document just show that Samsung respects Apple’s domination in the market. Taking cues from a market leader doesn’t mean copying blatantly. This whole lawsuit is beyond ridiculous.

Jim

OK, so Samsung does a 132-page analysis of the look, feel, and behavior of the iPhone, blatantly suggests ways to copy it with small differences so it won’t look like outright copying, but Apple’s being ridiculous? Is that your point?

Brad

The comments on this one page state that they want to change the design to avoid looking like they are blatantly copying the design.

In a competitive analysis, you do a feature to feature, visual to visual and more review of your product to your main competitor. In that process, you should definitely call out any issues that could come up. All this shows is that they noted similarities in the design and took a next step to change that so it doesn’t come off as copied.

It doesn’t say, “make it look like iphone”. it says “make it look NOT like the iphone. Make it different”

daemon

Tom Merrit of Twit.tv commented yesterday that all this evidence shows is that Samsung does market research…

JonGl

All this shows is that they noted similarities in the design and took a next step to change that so it doesn?t come off as copied.

Um. No. What they are saying is copy Apple’s design, then dial it back so it looks like it’s not copied. First the slavish copy (first two points in red), then toning it down to avoid this very lawsuit (last point in red). As you can see, it didn’t work. Nice try, but no banana this time.

What I find interesting is how ugly their own graphic is. They obviously have no eye for design at all in their firm…

-Jon

Marcus

“It doesn?t say, ?make it look like iphone?. it says ?make it look NOT like the iphone. Make it different? “

Yes. “Make it different.” Looks like the designers “failed” at that request, and the company decided to release the product anyway.

Whoops!

Who dares

Well it for the jury to decide no matter we may think. It will be an interesting outcome…

Who dares

Brad somethings you post here are ridiculous.

I’m interested in the name of the agency you claim to work for?

brad

Samsung

Who dares

V funny..wink

But why post so much anti-Apple slants on an Apple discussion group.

Obviously Samsung don’t pay you enough..

Going to eat humble pie if Samsung lose..

brad

I’m not anti-apple. I’ve got an ipad and a macbook pro at home.

I’m anti-stupid-patent-lawsuits. So, I take it, you all are pro-ridiculous-lawsuits?

Who dares

Cool.

I agree re the stupid patent suits that exist - though I guess a stand has to be taken if someone feels they have been aggrieved through another copying their designs.

Whichever side - the only winners will be the attorneys with their high fees…

Lancashire-Witch

What I find interesting is how ugly their own graphic is. They obviously have no eye for design at all in their firm?

Which is probably why the UK judge said Samsung phones are not copies of the iPhone because they don’t have the cool design factor.

Which raises the question. How poor does a copy have to be before it’s no longer considered to be a copy, or doesn’t quality matter?

Who dares

What bearing has a UK judge on this case…none at all.

Its the USA Samsung need to be worried about.

If the lose which is a possibility the UK won’t save them.

Lancashire-Witch

What bearing has a UK judge on this case?none at all.

I didn’t say it had any bearing.

JonGI, a UK judge and I don’t think Samsung has an eye for cool design. I guess we are not the only ones. That does Judge Lucy think?
The question is - does that matter in a case in which Apple claims Samsung copied the “look & feel” of the iPhone.

I think Samsung may well have tried to copy the iPhone; but did they succeed?  Trying and failing got them off the hook in the UK. My guess is failing to produce a good copy won’t save Samsung in the US.

Who dares

In the end it might even matter if Apple wins or loses . Interesting read in Time Magazine It’s already over

wab95

In the end it might even matter if Apple wins or loses .

Excellent concluding comment, Who dares.

Dalrymple’s point (originally Nick Bilton’s at the NYT) is that Apple need to stop the practice of copying by Samsung, and anyone else for that matter, today as both the iPhone and iPad have been shamelessly copied (as has iOS itself), as Apple roll out yet new products in future. That point seems to have been made, given the Korean company’s current smartphone and tablet designs, which steer clear of iOS device resemblance.

This renders the current trial, and all of the legal minutae associated with it, of only marginal importance; and certainly not an occasion for ill will between clients of either company.

One thing I believe will emerge from these lawsuits, however, is a broader review and consensus on the limits of IP design, be it hardware or software, and when is a company following an industry trend and when is it simply ‘slavishly’ copying a leader.

Brad

Apple didn’t invent the smartphone or the tablet. Blackberry and Microsoft did.

Who dares

Brad you are so clueless.

brad

yeah, and you guys are the epitome of legal knowledge.

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