Samsung Releases Apple Survey: Why Users Chose Android Over iOS

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A new internal Apple document made public Monday in its ongoing patent fight with Samsung shows that the number one reason mobile phone customers chose Android over iOS was in order to stay with their current carrier, CNET reports. The document, created internally by Apple in January 2011, was introduced by Samsung as evidence during the patent fight taking place in the U.S. District Court for the Northern District of California.

The Apple study, covering only the U.S. mobile market, surveyed 89 customers in 2010 who bought an Android-based device after considering an iPhone. 48 percent of those surveyed listed a desire to “stay with [their] current wireless service provider” as a reason for choosing Android over iOS while 36 percent “trusted the Google brand.”

Apple Internal Study Android vs iOSApple’s Internal Survey of Customers Who Chose Android Over iOS (via CNET)

Other factors influencing consumers’ choice of Android over iOS: 30 percent wanted a larger screen, 27 percent preferred the Android Marketplace for apps, 26 percent wanted better integration with Google services, 26 percent wanted “the latest and greatest” smartphone, 25 percent wanted turn-by-turn GPS navigation, and 25 percent wanted “the latest technology” (which seems repetitive to us compared to the earlier response).

Samsung introduced the evidence to counter Apple’s claim that Samsung smartphone purchasers were simply confused by the Korean company’s allegedly infringing designs and thought they were buying Apple products. Of course, the study references Android phones, and not merely Samsung phones but, as the leading manufacturer of Android devices, Samsung obviously hopes the study will work to support their defense.

Of note, Apple has responded to many of the survey’s points with changes to its hardware and software: the company introduced turn-by-turn GPS navigation in iOS 6 and is widely expected to feature a larger 4-inch display on the next generation ‘iPhone 5.’ It has also rapidly expanded iPhone availability to nearly all major domestic carriers and many regional carriers as well.

Apple concluded its witness phase of the patent infringement trial Monday. Samsung will now have its chance to introduce additional witnesses and evidence in its favor over the coming week or two.

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Comments

Lee Dronick

Trusted the Google brand?

geoduck

surveyed 89 customers in 2010

Not a huge sample and it was a long time ago in the tech world.

Trusted the Google brand?

Yeah I had to laugh over that one.

48 percent of those surveyed listed a desire to ?stay with [their] current wireless service provider?

Well with the broadening of carriers that handle the iPhone that’s likely gone down in the list. But as the article from earlier Phone Market Down in 2Q, Android Growth Outpaces Apple suggests something else must be going on. Is Android really better? Are the phones cheaper? Is Android being sold on masses of low end “free” phones so most of the users don’t really know they are using Android? I don’t know the answer but more recent data would be interesting.

NEALC5

The main fact is that Android is replacing Symbian as the “generic” phone OS.  There are a LOT of phones that use Android.  I agree that some people who buy Android phones do it because they are cheaper (even if you can get an iPhone 3gs for free), or come in more variety than the iPhone.  Some simply don’t want to commit to Apple’s ecosystem.  Some just buy whatever the phone salesman pushes, and if he makes more commission on Android phones, he’ll push that.  iPhones sell themselves to a large extent.

geoduck

The main fact is that Android is replacing Symbian as the ?generic? phone OS.

Makes me think about Microsoft. They have their newest Windows Phone OS coming out soon. It’s my understanding that they are pushing really hard to make it a major force. If they were to succeed they’d likely take share from Android. IMO though that ship has sailed. It just seems unlikely to me that costly and proprietary will replace free and customizable any time soon, especially when a big proportion of the customers don’t seem to give a d*** what the phone is running as long as it works.

Garion

Trusted the Google brand?

Yeah, you know, the brand that does no evil.
They said so themselves, so it must be true. wink

BlondeFurious

How was the survey conducted? Were the questions and answers loaded to force those surveyed to select from a predetermined list? I know enough about surveys to know it’s extremely easy to stack the deck by asking loaded questions.

I would have proposed this as a potential answer, “I trusted the sales clerk who mentioned larger screens, google integration, and the Android marketplace as preferable to the iPhone. I’m ignorant so the sales clerk’s recommendation was why I actually bought an Android phone instead of an iPhone.”

I bet most people who buy Android phones instead of iPhones do so because of a sales clerk’s recommendation. Most consumers are simply to technologically ignorant to make an informed decision themselves.

I’ve tested this a couple times when I needed to pay my bill. I played dumb and asked if I should buy an Android phone or iPhone when I upgraded. Both times the sales clerks were extremely biased toward Android phones over the iPhone. They cited Apple’s “high cost”, “lack of options”, “lack of openness”, and “non compatibility with windows” as chief reasons to use Android. I know all of those reasons are a load of bullshit.

All this to say only an ignoramus would put any stock in a survey like this.

Garion

My take away from this inside survey is another one: The fact that 30% of the respondents listed “preferred larger screen” as their primary reason for choosing an Android over the iPhone.

I wonder how many of those people will sway back when they see the new 4 inch iPhone? Personally I think 4 inches hits the sweet spot for many people. It’s larger than the old iPhone, but not “big ass phablet sized” like the Galaxy S3 and its ilk of Android top models.

Marcel Silhard

You’ve got to read the Survey the other way:
Why did you buy an iPhone?
- Wanted latest Technology: 75%
- Preferred App.Store: 72%
- Preferred smaller Device: 70%

Lee Dronick

Good points Marcel.

mrhooks

You?ve got to read the Survey the other way:

Not really.  The survey only included people who purchased Android phones.  And just because someone does not prefer the Android Marketplace (for example) does not automatically mean he prefers the App Store.  It could be he has no preference one way or the other.

badlemon

@Lee - The Google brand thing is pretty unfortunate but very true.  Of any brand, Google has shown the least respect for privacy of any corporate in the world.  They have shown us that this is beneficial, and if we can exploit it, at most we’ll just pay a few fines.  It’s sad as there will be blowback to this in particular.  They look at a lone gunman as if it is no provoked.  If you pay attention, you may understand…

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