Sales of Mac OS X, or Snow Leopard, clocked in at more than double compared to Leopard for the first five weeks each OS was available. Apple confirmed the strong Snow Leopard figure during the company's fourth quarter earnings conference call on Monday afternoon.
"This doubling was much more than we had planned and we were very pleasantly surprised by it," said Apple COO Tim Cook during the earnings report.
Those sales figures included Mac OS X 10.6 upgrade packages along with five-license Family Packs.
Apple broke from its usual US$129 price point for Mac OS X to offer Snow Leopard for $29 as an upgrade price for Leopard users. The company offered its five-user Family Pack version for $49.
The lower price played a role in the quick adoption of Snow Leopard, as did the promise of better performance, stability and security. The release of Snow Leopard also marked the first version of Mac OS X to drop support for PowerPC-based Macs in favor of just Intel-based models.
When asked by one analyst if the price cut worked, Mr. Cook responded "Yes, it did."
Apple reported record Mac and iPhone sales for the quarter, exceeding analyst expectations. The company sold 3.05 million Macs, 7.4 million iPhones, and 10.2 million iPods, and reported $9.87 billion in sales with a $1.67 billion profit.
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6 Comments Leave Your Own
sweet, Microsoft should match Apple with the Snow Leopard prices ....
come on Ballmer, Copy Apple, you always do that
Or at least sell just one full featured version.
No, making one full version would be too much like apple…
...and that’s a bad think, you know…
...or is it?
MS Windows 7 pricing isn’t complicated if you think about it
$330 for win7 ultimate (which includes 64 and 32 bits, separate installations, so you don’t waste your time with the other bit base).
$170 for OEM Windows 7, but you can only buy a 32 or 64 bit version
To have more than 1 language interface you’re only option is to buy ultimate.
nah, it’s not complicated at all
If you are only supposed to install Snow Leopard over Leopard, and they are selling significantly more of the former than the latter, then isn’t it a reasonable inference that lots of people are installing Snow Leopard without having Leopard already installed? Just asking….
Actually, you can install Snow Leopard “clean”—the “Mac Box Set” in particular is aimed at people who never upgraded from Tiger to Leopard on their (early) Intel Macs. The specific comparison in the article is that more than twice as many copies of Snow Leopard sold as did Leopard in the first five weeks after their respective introductions; there’s no word about the aggregate number of installations of each, or how many Snow Leopard sales were of the $29/$49 upgrade-from-Leopard variety vs. the full installation for Tiger holdouts.
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