Softbank CEO: Steve Jobs Worked on iPhone 4S Launch Day

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Apple co-founder Steve Jobs was apparently still on the job the day before he passed away, and an anecdote from Softbank CEO Masayoshi Son backs up that idea. Mr. Son said he was talking with Apple CEO Tim Cook at the iPhone 4S unveiling when their conversation was interrupted by a phone call from Mr. Jobs.

Steve Jobs speaking at a media event in 2010Steve Jobs speaking at a 2010 Apple media event

“I visited Apple for the announcement of the iPhone 4S,” Mr. Son said, according to PCMag. “When I was having a meeting with Tim Cook, he said, ‘Oh Masa, sorry I have to quit our meeting.’ I said, ‘Where are you going?’ He said, ‘My boss is calling me.’ That was the day of the announcement of the iPhone 4S. He said that Steve is calling me because he wants to talk about their next product. And the next day, he died.”

Apple introduced the iPhone 4S during a special media event on October 4, but Mr. Jobs wasn’t there. On October 5, Mr. Jobs passed away after a long battle with health problems from a metastatic pancreas neuroendocrine tumor.

Prior to stepping down as Apple CEO, Mr. Jobs continued to stay involved in new product decisions on a regular basis even though he was out on medical leave.

Mr. Cook didn’t offer up any hints as to what Apple’s next product might be, which has led to speculation that Mr. Jobs was calling about the iPhone 5 even as the iPhone 4S was being announced.

Regardless of what product Mr. Jobs was calling about, he remained dedicated to his vision for Apple until the very end.

“Even one day before he passed away, the first subject he wanted to call Tim Cook about… he wanted to talk about the next product,” Mr Son said. “That’s the kind of spirit a true entrepreneur would continue to have until they die.”

Comments

akcarver

I don’t know if I’m ever going to get over the loss of Steve. His dedication to quality and drive to improve everything was truly remarkable.

Nemo

While it is clear that Steve Jobs could not completely control the moment of his passing, I can’t help but think that he might have suggested to Tim Cook on his call to the 4 October “Let’s Talk iPhone” event that he was going to try to delay his passing to shortly after the event so as to provide one last marketing coup for an Apple product.

Go tell the spartans, strangers passing by, that here obedient to their laws I lie.

akcarver

While it is clear that Steve Jobs could not completely control the moment of his passing, I can?t help but think that he might have suggested to Tim Cook on his call to the 4 October ?Let?s Talk iPhone? event that he was going to try to delay his passing to shortly after the event so as to provide one last marketing coup for an Apple product.

Cynical much?

Nemo

Not cynical at all, but admiration for a man that did his duty and pursued his true calling to the last.  Look up the quote, which is:  “Go tell the spartans, strangers passing by, that here obedient to their laws we lie.”  The point is that even impending death could not stop Steve Jobs in the pursuit of his passion and his duty.

mhikl

It is more usual for women to die after an event or celebration (Xmas, birthdays, anniversaries, family events in particular) and for men to die before them. There is mastery in the timing of death by Buddhists.

It is to the man?s stamina and strength of character that it came after the event.

Nemo

The passionate pursuit of life and a warrior’s spirit to the last, we certainly aspire to, and most only vainly, to make such a noble ending.

wab95

This is the sort of anecdote that is important to document when the participants are still around to verify it, or else it slips down the chute of unsubstantiated legend.

A warrior’s spirit, indeed.

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