Owners of Apple’s iPhone 4S are reporting satisfaction rates even higher than the company’s 2010 iPhone 4. Changewave Research released the results of a new survey that found 96% of iPhone 4S owners are either “Somewhat Satisfied” or “Very Satisfied.” That’s three percentage points higher than the 93% of iPhone 4 owners that said the same thing in July of 2010, but Apple gained five percentage points in those who are “Very Satisfied,” as seen in the chart below.
These are curve-busting satisfaction rates in the consumer electronics world, and Changewave found that only 2% of respondents reported being “Unsatisfied.”
Changewave also asked participants in the survey what they liked and disliked about Apple’s newest iPhone. Not surprisingly, Siri was the #1 feature cited. with 49% naming it as the feature they “Liked Best.” This was followed by the device’s ease of use (39%), and the 8 megapixel camera on the iPhone 4S.
On the “Dislike Most” side, the biggee is “Battery Life Too Short” (38%), an issue Apple has been working on with updates to iOS. According to the company, “Two-in-five owners said they had experienced reduced battery life with their iPhone 4S (40%). But when asked how much of a problem this issue was for them, only 8% of all owners said it was a Very Big Problem while 20% said it was Somewhat of a Problem.”
Many people have found their battery life improving with recent updates, but it’s clearly an issue that has been high in the minds of iPhone owners. Changewave stipulated that the survey was taken one day before Apple’s more recent iOS update released to address this issue.
The second biggest “Dislike Most” aspect was the lack of support for emerging 4G networks (30%) such as LTE. Third on the list is the screen size (11%).
Note that despite these issues, Apple still has the highest satisfaction ratings yet in its iPhone product line.
The last issue reported by Changewave is the frequency of dropped calls on Apple’s iPhone 4S. The survey found that the frequency of dropped calls is less than half (2.5%) of that reported by iPhone 4 owners in July of 2010, when the iPhone 4 was released.
