Target Confirms Plans For Apple Stores-Within-Stores

News

Brad Cook

8:53 AM, Jan. 13th ET, 2012

Articles by Author Brad Cook on Twitter Contact Author Bio

Comments (3)

Target has confirmed rumors from earlier this week that Apple will open stores-within-stores at 25 of its locations. The New York Times quoted a Target spokeswoman as saying the effort would involve “expanded displays” of Apple’s merchandise; she declined to elaborate on specifics.

Target already sells iPads and iPods, and its retail locations with Target Mobile sales centers offer the iPhone 4 and 3GS. However, it doesn’t sell Macs, Apple TV, or any other Apple products, and the Target spokeswoman wouldn’t say if those would be included in the store-within-a-store.

Apple currently uses the store-within-a-store concept at over 600 Best Buy locations. That effort and the possibility of expanding further into Target’s 1,752-store chain will help augment Apple’s 245 retail outlets in the U.S.

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3 Observer Comments

Lee Dronick

said on January 13th, 2012 at 9:34 AM:

Going to be interesting which of the 25 Target Stores will be getting the Apple Store. Also which products they will be carrying. I note that Target Stores sell TVs.

dhp

said on January 13th, 2012 at 11:01 AM:

Interesting that Best Buy and Target are both based in the Twin Cities, MN metro.

Shawn King said on January 13th, 2012 at 3:14 PM:

Reading comprehension fail. Target “confirmed” no such thing. Target said it will have 25 stores that will feature special displays of Apple product - a far cry from the store-within-a-store idea at Best Buy.

Is there a reason why this wishful thinking from *every* media outlet has permeated this story? Why can’t you get it right?

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