Target has confirmed rumors from earlier this week that Apple will open stores-within-stores at 25 of its locations. The New York Times quoted a Target spokeswoman as saying the effort would involve “expanded displays” of Apple’s merchandise; she declined to elaborate on specifics.
Target already sells iPads and iPods, and its retail locations with Target Mobile sales centers offer the iPhone 4 and 3GS. However, it doesn’t sell Macs, Apple TV, or any other Apple products, and the Target spokeswoman wouldn’t say if those would be included in the store-within-a-store.
Apple currently uses the store-within-a-store concept at over 600 Best Buy locations. That effort and the possibility of expanding further into Target’s 1,752-store chain will help augment Apple’s 245 retail outlets in the U.S.