Tesco Lands UK iPhone Sales Deal

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You can buy your milk and a new iPhone at the same time now that the U.K. supermarket chain Tesco will be selling Apple's combination iPod and smartphone. A spokesperson for the retailer confirmed the company plans to start selling the iPhone "in time for Christmas," according to the BBC.

Tesco will offer the iPhone through Tesco Mobile, which is a joint venture with cell carrier O2.

The exclusive iPhone deal O2 had with Apple ended recently, so now the carrier has to compete with Vodafone and Orange in the iPhone market. Extending sales to Tesco Mobile will give the carrier additional retail locations to potentially draw in more iPhone customers.

Tesco hasn't said yet how much the iPhone will cost, or what customers will pay for service contracts. The company did, however, confirm it will offer the iPhone 3G and iPhone 3GS.

Jeff Gamet

Jeff Gamet

Jeff is the Mac Observer's Managing Editor, and co-host of the Apple Context Machine podcast. He is the author of "The Designer's Guide to Mac OS X" from Peachpit Press, and writes for several design-related publications. Jeff has presented at events such as Macworld Expo, the RSA Conference, and the Mac Computer Expo. In all his spare time, he also co-hosts the We Have Communicators podcast, and makes guest appearances on several other podcasts, too. Jeff dreams in HD.

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