Apple CEO Tim Cook was named a runner-up for Time magazine's 2012 Person of the Year. Mr. Cook lost out to President Barack Obama, and counts as company Pakistani schoolgirl Malala Yousafzai, Egyptian President Mohamed Morsi, and Higgs Boson researcher Fabiola Gianotti.
In the a spread laying out the winner and runners-up, Time said this of Mr. Cook:
He inherited the most valuable company in the world from one of the greatest innovators in history. In 2012 he made Apple his own.
In addition to the short intro blurb quoted above, each of the images above represented a link to detailed story about Mr. Cook and Apple. Those articles are:
- Runner-Up: Tim Cook, the Technologist
- Interactive Timeline: Tim Cook and the Rise of Apple
- The Apple Revolution: 10 Key Moments
- The Cult of Apple in China
In the three page bio of Mr. Cook, Time's Lev Grossman wrote, "He doesn’t look like the CEO of Apple, he looks more like an Apple product: quiet, tidy, carefully curated, meticulously tooled and at the same time strangely warm and inviting. He doesn’t look like Jobs, he looks like something Jobs would have made."
That bio has some interesting details about how and why he took his first operations job at Apple, including his first meeting with the late Steve Jobs. The interactive timeline includes a look back through Mr. Cook's early life and early career in technology.
The Apple Revolution section looks at ten key moments in Apple's entire history, from the founding of the company to the release of the iPad. The section on China is a seven page article about Apple's business and customers base in the world's most populous country.