Neither company is talking about how much money changed hands, but rumors claim the deal cost Twitter upwards of US$40 million.
TweetDeck is popular with Twitter users that follow large groups of people, as well as social media junkies that like to keep up on trends and track lots of conversations.
Once rumors that TweetDeck would soon be under Twitter’s wing started circulating, users raised concerns over the future of the app. Twitter claims those concerns are unwarranted.
“TweetDeck provides brands, publishers, marketers and others with a powerful platform to track all the real-time conversations they care about,” the company said on its blog. “In order to support this important constituency, we will continue to invest in the TweetDeck that users know and love.”
TweetDeck founder, Iain Dodsworth added “Change may well be inevitable, but we remain the same team, staying in London, with the same focus and products, and now with the support and resources to allow us to grow and take on even bigger challenges.”
This isn’t the first client app that Twitter has snatched up. The microblogging company has targeted other companies in the past, and even bought and rebranded Tweetie as its own Twitter client app for the iPhone, iPad and Mac OS X.