UBS Raises AAPL Target on Product Mix

· by · Apple Stock Watch

UBS analyst Maynard Um thinks Apple's MacBook Pro lineup along with the iPhone 3GS will help the company show a strong September quarter, so he raised his AAPL target estimate to US$170 and added a short-term "Buy" rating as well.

"Although our concerns regarding the potential impact of broader economic weakness remain, a full quarter of MacBook Pro refreshes and iPhone 3GS expansion internationally should help the Sept quarter," he said. "From a catalyst perspective, a potential data-centric pdt at Verizon Wireless, potential iPod refreshes, and new wireless operators (China, Europe non-exclusives, etc) may help near term sentiment."

Mr. Um  expects analysts will be watching Apple's gross margins closely during the September quarter. "Historically, fiscal year fourth quarter gross margins have been down sequentially, though may be offset by mix (more higher margin iPhone/less lower margin iPod sales)," he said.

Mac sales through Apple stores, along with potentially lower component prices will likely help the company's September numbers, too.

Mr. Um is rating Apple as "Neutral," and as a short-term "Buy." He raised his target price for the company's stock from $160 to $170, too. Apple is currently trading in the pre-market at $165.93, up .042 (.025%).

Jeff Gamet

Jeff Gamet

Jeff is the Mac Observer's Managing Editor, and co-host of the Apple Context Machine podcast. He is the author of "The Designer's Guide to Mac OS X" from Peachpit Press, and writes for several design-related publications. Jeff has presented at events such as Macworld Expo, the RSA Conference, and the Mac Computer Expo. In all his spare time, he also co-hosts the We Have Communicators podcast, and makes guest appearances on several other podcasts, too. Jeff dreams in HD.

Sign Up for the Newsletter

Enter a valid email address

Join the TMO Express Daily Newsletter to get the latest Mac headlines in your e-mail every weekday.

Adding to list…

No Comments

Add your comment

Remember my personal information

Notify me of follow-up comments?