Verizon Unveils First iPhone Ad

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Verizon began airing its first iPhone 4 ad Thursday night with a reminder that it will begin selling Apple’s combination iPod and smartphone on February 10. The cell service provider will be the second U.S. iPhone carrier, and the first company to offer a CDMA-compatible version of Apple’s smartphone.

Verizon announced it would be offering iPhone service at a special media event in January. Previously, the iPhone has been available in the U.S. exclusively through AT&T and its GSM-based cell network.

Since the GSM technology Apple uses in iPhones that are already available isn’t compatible with the CDMA technology Verizon uses, Apple had to build a special version of the phone for the launch.

Like the iPhone 4 that’s already available through a long list of carriers around the world, the Verizon version will include a Retina Display, front and rear-facing cameras, built-in Wi-Fi and Bluetooth, App Store support, and a built-in GPS.

Verizon’s iPhone 4 commercial is available for viewing at the YouTube Web site.

Comments

vasic

It is amazing how much this ad is saying: “All those Droids so far were just to buy us some time; we know what you really wanted, and here it is!”.

Based on ALL indications so far (we’ll have to confirm once they actually start selling), Verizon has just become the dumb pipe for Apple. That’s a tectonic shift of monumental proportions.

And that NY Times dimwit (the anti-Pogue character, Nocera) claims how Apple needed Verizon more than Verizon needed Apple…

RonMacGuy

vasic, you forget that anything pretty much goes in advertising.  Sure the ad for Verizon iPhone is going to really try to sell the iPhone, just like all the cell phone ads for any other phones really try to sell their phones.  It’s marketing.

Dogbrain

It feels like the Mother Ship landing in Close Encounters, or finding the monolith on the moon in Space Odyssey, including the ever-rising ooo‘s in the background. It’s just a phone, for Pete’s sake. A nice phone - I’ve got one and like it - but it’s ... just a phone.

About 1% of the world’s economy is advertising, which means we pay on average a penny out of every dollar to be persuaded to spend the other 99 cents on things that we wouldn’t buy if it wasn’t for the advertising (because if we were going to buy them anyway, we wouldn’t need the ads). Steve Jobs actually said that better advertising through iAds was a reason to buy the iPhone - Apple is advertising their advertising.

As Dylan said, You’ve gotta serve somebody…

vasic

...we pay on average a penny out of every dollar to be persuaded to spend the other 99 cents on things that we wouldn?t buy if it wasn?t for the advertising (because if we were going to buy them anyway, we wouldn?t need the ads).

Well, not quite. Good part of advertising exists to convince us to buy something we otherwise would not. However, I’m sure even greater part of advertising exists to make us, consumers, aware that a certain product, which we might actually need, exists. When I wanted to buy strings for electric guitar, I had no idea who makes them, who sells them, or what is the difference between the brands. I am not a guitarist and have never looked at guitar-related media, where makers of guitar strings advertise. I had to make effort to do some research and figure out what’s out there. In my effort, I was able to find only those manufacturers who invested money to make their presence known.

Most people don’t know how to search around for products/brands. They rely on their own (vague or not) awareness of those brands, which is made possible by advertising.

As for this ad just being marketing, there are various ways to convey the same marketing message. Verizon (or Apple?) chose a way that also implies that this was an unprecedented event for them. If you compare this to ads for Droid, you’ll quickly figure it out.

RonMacGuy

Well, it all depends on how you perceive the commercial.  Here are the words:  “To our millions of customers who never stopped believing this day would come.  Thank you.”

You perceive this as a dig against Android.  “It is amazing how much this ad is saying: ‘All those Droids so far were just to buy us some time; we know what you really wanted, and here it is!’.”

The commercial did not say, “To EVERY single customer of ours…” It said, “to our millions of customers who never stopped believing…”  Are there millions of Verizon customers who have been waiting for an iPhone on Verizon?  Sure.  I personally did not really see any criticism against Android in this commercial.  I think it was well done.

Dorkus Maximus

I like the ad. Not only does it suggest that Verizon is responsive to its customers, it also reinforces that the iPhone is a product of such desirability that “millions” would be anxiously, obsessively, awaiting a chance to get one.

The ad could’ve just promoted Verizon over AT&T, but it really promotes the iPhone.

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