Viacom and Hulu announced Thursday that The Daily Show with Jon Stewart and The Colbert Report were returning to Hulu, both on the free, ad-supported side and on Hulu Plus subscription service. Full episodes will once again be available, and back episodes of the show have also been restored.
Terms of the deal were not announced, but Viacom had originally pulled its programming, including the very popular Daily Show and Colbert from Hulu when the video service refused to pay Viacom more of its ad revenue than it was paying to other studios and networks. AllThingsD is reporting that Hulu is paying $40 million to get the shows back on its service.
In addition to The Daily Show and Colbert, Hulu is also going to be airing episodes of Jersey Shore, Tosh.0, Teen Mom 2, Manswers, Let’s Stay Together, and Hot in Cleveland 21 days after they air. The Daily Show and Colbert will be available the morning after they air.
Perhaps most importantly, Hulu will also get archival episodes of Beavis and Butthead.
The Daily Show and Colbert were both two of the biggest draws Hulu had, which was no doubt a big part of why Viacom demanded a bigger piece of the pie for both properties, and why the company felt it would have the upper hand if it backed up its demand by pulling them from Hulu.
As the TV industry landscape changes, Hulu, Netflix, and to a lesser extent Apple TV and iTunes are dynamic forces for change, and viewers shouldn’t be surprised to see much more jockeying for position between the media giants, cable and satellite providers, studios, and networks going forward.