Washington Post Launches $1.99 Paid iPhone App

| Product News

The Washington PostThe Washington Post launched an iPhone app Wednesday that offers access to the newspaper's content for US$1.99. That price covers one year of access.

The Post is the newest member of the newspaper world that has approached the iPhone with a dedicated app, and one of a smaller subset of those newspapers that is charging a fee for that app. For instance, The New York Times has a free app that has been downloaded more than 3 million times, while The Guardian of the UK offers its content through a $3.99 app. Online magazine Slate has a $1.99 app.

All of which comes in the lead up to the release of the iPad, for which Apple has created a publishing store front called iBooks. Apple CEO has also reportedly been pursuing newspaper publishers for the iPad, pitching the device as their way to monetize digital distribution of their content.

Some of those publishers have been resistant to Apple's offer of a 70/30 revenue split that leaves Apple in control of the customer relationship, but those publishers that have released dedicated iPhone apps are, effectively, embracing that exact business model - the above-mentioned terms mirror those of the App Store.

The Associated Press, which provides articles to newspapers around the world through subscriptions and per-article fees, recently announced that it would have a dedicated app for the iPad.  The Washington Post's new iPhone app will run on the iPad, but the company has not yet announced if it would tailor a version of the app for the iPad's higher screen resolution.

The Washington Post Screenshot
The Washington Post iPhone app screenshot

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Comments

Lee Dronick

In my opinion, which is far from humble, that is not a bad price for a one year subscription. Will I buy it? That remains to be seen, I need to compare the content to what I can get from free news sources.

Bryan Chaffin

Yeah, I asked a friend of mine if that didn’t seem cheap, and he said in reply: “Are you really asking me if less than 20 cents a month for a newspaper is cheap?”

smile

Lee Dronick

Bryan there is another factor in the cost. It could be used by several people in the household which could bring down the total cost.

Bryan Chaffin

Yeah, it could be important to get that monthly cost down below a dime…

::blink::

Lee Dronick

Yeah, it could be important to get that monthly cost down below a dime?

Wise guy. Now suppose that Murdoch charges $9.99 for the New York Times and you have five users for that app.

rwahrens

Unless I see content there that isn’t on their web site or a competitor’s for free, I’ll not buy it.

I will ONLY pay for content that is unique.  If others have it for free, I’ll go there for it.

Bryan Chaffin

You do know that other people can read your posts, don’t you rwahrens?

rwahrens

...and why wouldn’t they be able to?

rwahrens

More to the point, do you think they shouldn’t, or that I should be ashamed of my opinion? Forget it, if so.

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