Yahoo! Goes Bing in US, Canada

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Yahoo! officially made the switch from its own search engine technology to Microsoft’s Bing in the U.S. and Canada on Tuesday. The change is part of a multi-year deal between the two companies, and will later include a transition for Yahoo! to Microsoft’s adCenter some time in the fall.

The two companies struck the deal after a hostile takeover attempt by Microsoft went sour in 2009. The ten-year deal that lets Microsoft power Yahoo!’s searches, and in exchange Yahoo! becomes Microsoft’s exclusive partner for worldwide premium search advertisement revenue.

Microsoft is hoping to use its partnership with Yahoo! to finally make a significant inroads into the Internet search market and eat into Google’s share of the online ad revenue pie.

“This is a great milestone for Bing and Yahoo! and our customers, and we are happy to report the transition has gone smoothly and we feel great about the progress our search alliance has been making over the summer,” commented Microsoft’s Online Services Division vice president, Satya Nadella, on the company’s Bing Community blog.

For now, Yahoo!’s English-only Web, image and video searches are powered by Bing, but both companies promise additional markets will get added into the mix soon.

Comments

geoduck

OK there’s Google search, that I’m uneasy about due to Google’s power and behaviour.
There’s Bing search, that I’m uneasy about due to Microsoft’s past power and behaviour.

Now that Yahoo has gone Bing what other options are out there?

Bosco (Brad Hutchings)

Among the islands that are desktop and mobile devices and operating systems, search is the ferry boats that bring them closer together. Perhaps Apple should sink 40 gigabucks into its own search system to assuage the fears of its xenophobic citizens.

On another note… Anyone think we’ll see the new “up” arrow in the sidebar before the end of the month? As entertaining as the red “down” arrow is, I’m starting to get a little curious.

FlipFriddle

Looks like September may come early…

Bosco (Brad Hutchings)

I missed it. Damn.

John Dingler, artist,

Hi GeoDuck,
I refuse to patronize MS’s Bing, have never used Yahoo search except inadvertently, and use Google exclusively, yet I am disturbed by Google’s recent menacing and increasingly intrusive behaviour.

That leaves, in my opinion, only Ixquick.com as an alternative because, according to its “About Us” page, “Ixquick does NOT record your IP address!” This may apparently make it less intrusive. However, I have not used it and, in fact, have even forgot about it until the latest Yahoo/MS deal, because of the disparity in the quantity of results compared to Google: Google at 3000 to Ixquick at 800, a ratio of approx. four to one favoring Google. This is too huge of a difference. I have not yet compared the quality/relevancy of the results.

I think I will stick to Google: It’s less bad than MS.

As to which online email client I use—because this reflects on my loyalty—, I migrated away from Yahoo, use mail.com for any correspondence which might send spam, and moved to gmail.com for the reasons similar to why I prefer Google search.

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