Recent Articles By Bryan Chaffin [RSS]
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Diversity in Silicon Valley is a challenge for every company, and that includes Apple, a tech giant that is highly focused on the topic under CEO Tim Cook. Global Human Resources Chief Denise Young Smith spoke at Fortune Brainstorm Tech, where she said that improving diversity has "large scale, complex challenges," adding that "[the lack of diversity] didn't happen overnight, so it's not going to be changed overnight."
The City of Cupertino has posted a new photograph of Apple Campus 2 [Via 9to5Mac]—the so-called Spaceship Campus—showing the structure rising from the ground. Several floors have been erected at the space making it look less like a flyover of the Death Star and more like the UFO it will one day become. The building is scheduled to be completed in 2016, when it will become one of the most iconic buildings in Silicon Valley.
Facebook is rumored to be working on a virtual assistant called Moneypenny. Does the world really need Facebook to jump on this bandwagon? Bryan Chaffin argues that the more companies pouring R&D dollars into these kinds of technologies, the better.
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Rumors and leaked information about a large—12.9-inches in this case—iPad crossed into what I consider definitely-happening territory. Taiwan-based DigiTimes reported on Monday that Apple was being cautious about ordering components for the unannounced device, and that Foxconn Electronics would be manufacturing the device.
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Apple rolled out another "Shot on iPhone 6" commercial this week, this one by Gabriela M. It features the song "Bugatti (feat. Pusha T)" by Tiga. This series of spots features gorgeous vignettes, all of which were shot on an iPhone 6. They are designed to show off what can be done with the device.
All the hubbub over declining Apple Watch sales has helped Bryan Chaffin realize that this device—as good as it is—is missing the kind of killer functionality that has been a hallmark of every successful Apple product. It's needs that one thing we didn't know we needed until we had it.
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