Recent Articles By Bryan Chaffin [RSS]
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Rumors and leaked information about a large—12.9-inches in this case—iPad crossed into what I consider definitely-happening territory. Taiwan-based DigiTimes reported on Monday that Apple was being cautious about ordering components for the unannounced device, and that Foxconn Electronics would be manufacturing the device.
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Apple rolled out another "Shot on iPhone 6" commercial this week, this one by Gabriela M. It features the song "Bugatti (feat. Pusha T)" by Tiga. This series of spots features gorgeous vignettes, all of which were shot on an iPhone 6. They are designed to show off what can be done with the device.
All the hubbub over declining Apple Watch sales has helped Bryan Chaffin realize that this device—as good as it is—is missing the kind of killer functionality that has been a hallmark of every successful Apple product. It's needs that one thing we didn't know we needed until we had it.
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The second spot in Apple's "If It's Not an iPhone, It's Not an iPhone" commercials is called Loved. Launched Thursday with Hardware & Software, Loved says: "This is an iPhone, and it comes with something different. 99% of people who have an iPhone...love their iPhone." The spot features photos and videos of people in various forms of joyful expressions being shown on iPhone screens. It's another good spot.
Apple launched a new series of commercials on Thursday with the tagline: "If it's not an iPhone, it's not an iPhone." The company posted Hardware & Software to its YouTube channel, a spot that says, "unlike most smartphones, we design the hardware part and the software part. So the hardware part makes the most of the software part, and the software part makes the most of the hardware part. Yep. When you design the whole phone, all the parts work together as one amazing part. If it's not an iPhone, it's not an iPhone." This marks the first time I can recall Apple making its whole widget strategy a stated part of its marketing. I like this spot. A lot. That might mean it's preaching to the choir, but I'm hoping the message sinks in with consumers.
Microsoft launched Office 2016 for Mac on Thursday, making it available to Office 365 subscribers. Office 2016 for Mac includes Word, Excel, PowerPoint, Outlook, and OneNote—Microsoft said it will be available as a standalone purchase in September.
Apple launched a public beta program for iOS 9 and OS X El Capitan Thursday. Announced during June's World Wide Developer Conference, the public beta allows we, the people, to test drive iOS 9 and El Capitan so that Apple can see how they are working in real world circumstances.