Recent Articles By Bryan Chaffin [RSS]
Apple has hired Doug Betts, a former Fiat Chrysler Automobiles NV executive in charge of global quality at the legacy automaker. Mr. Betts's experience is in the world of automobile manufacturing—The Wall Street Journal called him an "auto industry manufacturing veteran"—and the hire could signal that Apple is getting more serious about building a car.
97 percent of Apple Watch owners are either Somewhat Satisfied or Very Satisfied with the device, according to a survey from Wristly. The survey of some 800 Apple Watch owners places customer satisfaction above both the original iPhone and the original iPad—but even more interestingly, the survey suggests that non-techies love the device more than techies.
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Former Florida Governor and U.S. President Candidate Jeb Bush (Republican) staked out his technology bona fides in a political spot posted to YouTube Friday. In the spot titled Silicon Valley Favorites, Mr. Bush chooses iPhone over BlackBerry, MacBook Pro (laptop) over iPad (as a stand-in for all tablets), and even Apple Watch over Apple Pie. While the ad is likely intended to enhance Mr. Bush's credibility as a tech-savvy politician, most of his choices are Apple-specific—it almost feels like Mr. Bush is courting Apple fans. Of course, Mr. Bush has been public before about his preference for Apple products. With Apple such a large part of contemporary culture—and with the company serving as the paragon for a successful and profitable U.S. company—it seems safe to expect appearances in Apple products in more campaign ads as the race trundles into overdrive.
Apple on Friday officially scheduled its quarterly conference call with analysts for Tuesday, July 21st, at 5:00 PM EDT, 2:00 PM PDT. The company will be taking questions about its June quarter performance, and Wall Street appears optimistic at what the company will announce.
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Both Apple and Samsung are in "advanced talks" with Groupe Speciale Mobile Association (GSMA) to participate in a standardized embeddable electronic SIM card, according to The Financial Times. If the initiative comes to market, it would make switching one's smartphone between carriers as easy as toggling onscreen controls.
IK Multimedia shipped another clever gadget Thursday, the iRig PowerBridge. This device allows "continuous charging while also passing along audio and MIDI information between the digital iRig accessory and the iPhone, iPad or iPod touch." In other words, you can keep your iOS device charged while playing music with the company's iRig product line. The device has a low-noise power conditioner built into it, as well as several connection options. There are also versions for both Lightning and 30-Pin Dock iOS device models.
Apple has taken a new tack in marketing Apple Watch with a pair of commercials called Apple Watch - Berlin and Apple Watch - Beijing posted to YouTube on Thursday. The Berlin spot shows a couple of Chinese tourists making the most of Berlin, including getting translations, finding a clinic, getting karaoke lyrics, and more. John Martellaro recently discussed the lack of marketing for this device, and showcasing the device's usability outside of a fitness device seems like a great idea.
Conversely, the Beijing spot showcases two German tourists in China using Apple Watch for currency conversions, finding each other, sending messages to one another (I love the "SOS" moment), and more.