Recent Articles By Bryan Chaffin [RSS]
The second spot in Apple's "If It's Not an iPhone, It's Not an iPhone" commercials is called Loved. Launched Thursday with Hardware & Software, Loved says: "This is an iPhone, and it comes with something different. 99% of people who have an iPhone...love their iPhone." The spot features photos and videos of people in various forms of joyful expressions being shown on iPhone screens. It's another good spot.
Apple launched a new series of commercials on Thursday with the tagline: "If it's not an iPhone, it's not an iPhone." The company posted Hardware & Software to its YouTube channel, a spot that says, "unlike most smartphones, we design the hardware part and the software part. So the hardware part makes the most of the software part, and the software part makes the most of the hardware part. Yep. When you design the whole phone, all the parts work together as one amazing part. If it's not an iPhone, it's not an iPhone." This marks the first time I can recall Apple making its whole widget strategy a stated part of its marketing. I like this spot. A lot. That might mean it's preaching to the choir, but I'm hoping the message sinks in with consumers.
Microsoft launched Office 2016 for Mac on Thursday, making it available to Office 365 subscribers. Office 2016 for Mac includes Word, Excel, PowerPoint, Outlook, and OneNote—Microsoft said it will be available as a standalone purchase in September.
Apple launched a public beta program for iOS 9 and OS X El Capitan Thursday. Announced during June's World Wide Developer Conference, the public beta allows we, the people, to test drive iOS 9 and El Capitan so that Apple can see how they are working in real world circumstances.
Check out this do-it-yourself white iPhone 6 screen repair kit from iCracked. It has the tools, materials, and instructions needed to replace a broken screen. It retails for $180, but through our deal you can get it for $114.99. Please note that replacing your own screen is likely to void your iPhone's warranty. Proceed with caution and vheck out the deal listing for details.
Slice Intelligence says that sales of Apple Watch are declining. Precipitously. Bryan Chaffin and Jeff Gamet look at those numbers and talk about what they might mean. Spoiler: Bryan thinks Apple Watch is failing to delight most customers. They also look at PHATASS, a new album from Prince Harvey recorded entirely at an Apple Store during business hours. And just for fun they they take dig into Apple's recent failed antitrust appeal.
Apple on Wednesday seeded the third developer releases of iOS 9 (build 13A4293f), OS X 10.12 El Capitan (build 15A216g), and watch OS 2 (build 13S5293e). The new releases include a new two-factor authentication system for iOS 9 and El Capitan, the News app and Apple Music in iOS 9. Release notes for this watch OS 2 version have not been published.
Penzu Pro is a digital journal that allows you to sync encrypted copies of your journal to multiple devices through the cloud. You can write on any device, automatically sync to the cloud, customize journal covers, and because it's encrypted, your journaled thoughts are protected. You can also lock the app with a PIN for added privacy and security. We have a deal on a lifetime subscription to Penzu Pro for $49, more than 58 percent off the retail price. Check it out.
Apple Watch sales are on the decline, according to a report from Slice Intelligence via Marketwatch. Based on customer receipts sampled by Slice Intelligence, Apple Watch sales have fallen from 200,000 units per day in the opening week of sales to less than 10,000 per day in late June. Whether a seasonal slowing, a failing of marketing, or worse, a failure of product design and development, that decline suggests strongly that Apple Watch isn't the right device yet.
Showtime launched its standalone service Tuesday on both Apple TV and the App Store. Apps titled simply Showtime allow users to watch Showtime programming through a monthly subscription independent of cable or satellite TV providers.