Recent Articles By John Martellaro [RSS]

James Bond, It’s Time to Try on Your Apple Watch

2:00 PM, Apr. 21st, 2015 · John Martellaro · John Martellaro's Blog

Ever since the movie Dr. No, James Bond has, on and off, used a gadget wristwatch to get out of a tight spot. Have the watches of the Bond movies seeped into our collective smartwatch subconsciousness? Also, Bond is a Brit and Sir Jonathan Ive is a Brit. What connection could there possibly be?  John Martellaro ponders the various influences.

Finally - Good Forecasts for Apple Watch Sales in 2015

3:35 PM, Apr. 15th, 2015 · John Martellaro · Analysis

A Reuters and Ipsos poll of 1,829 Americans showed that 4 percent of American women and 9 percent of American men plan to buy an Apple Watch. Using the results and U.S. Census data for demographics, the potential sales number is about 15 million Apple Watches.  This is not far from the average of a recent compilation of analyst estimates.