Recent Articles By John Martellaro [RSS]

Apple Pay is Soaring While Competitors Crash and Burn

2 hours, 10 minutes ago · John Martellaro · Particle Debris

Large companies have large ambitions. When powerful tech companies come crashing into people's lives with products that give them pause, they naturally turn to a safe oasis. It's that human element, an Apple strength, that makes the company's products alluring. This week, Microsoft and Amazon were reminded of that while they watched Apple Pay become a warmly embraced product.

OS X Yosemite: The Quintessential Review

3:00 PM, Oct. 22nd, 2014 · John Martellaro · In-Depth Review

On October 16, Apple released OS X Yosemite which is version 10.10. John Martellaro has been beta testing since the first developer release and also testing with iOS 8. Here in this review is everything that he learned and how he sized up this stellar OS X release. Should you install it right away? Read on. 

Here’s What Apple Wants to Achieve With Apple Pay

7:45 PM, Oct. 20th, 2014 · John Martellaro · Analysis

In Apple's Q4 2014 earnings report, Tim Cook was asked by Shannon Cross of Cross Research what Apple's business model is for Apple Pay and whether it will, over time, become a standalone business, like iTunes. Or is it just incremental revenue? It was a great question, but it's neither of those. Here's what Tim Cook told Ms. Cross.

Eek! How Did I Ever Live With an iPhone 5s?

5:50 PM, Oct. 17th, 2014 · John Martellaro · Editorial

It didn't take long. Right after John Martellaro reviewed the Amazon Fire Phone, he knew that the 4.7-inch smartphone size would be perfect. So he bought an iPhone 6. Then, handling a hand-me-down iPhone 5s confirmed the diagnosis:  How did he ever use such a small iPhone?