Recent Articles By John Martellaro [RSS]
My first reaction to the new Apple MacBook was that it's too small and underpowered. But if I did get one, I'd surely get a gold one. Now that I've handled a MacBook at my local Apple Store, everything I thought before has changed. Here's what I discovered.
Apple has problems meeting demand for exciting new products that other companies can only fantasize about. That's because Apple dreams big dreams. But we have to be careful that we're dreaming the same dream. That takes time. John Martellaro explains.
There are several things you can do to prepare for your Apple Watch purchase online to ensure a better chance of success. That's especially true if you're competing with everyone else at 12:01 a.m. PDT on April 10th. John Martellaro walks you through the technical preparations to help make sure you get the Apple Watch you want.
There are several, perhaps daunting, tasks to building a website. One, which the Sandvox OS X app makes easier, is the the design and structuring of a website without knowing much (or any) HTML. Underappreciated, however, is the messy mechanics of setting up a domain and managing access to the site behind the scenes. The new Sandvox 2.10 addresses that beautifully—in Applesque fashion.
The email started with: "Hey guys, it's time. Everyone said it was impossible, but we managed to get our hands on an Apple Watch." Originally intended as an April Fool gag, this iFixit teardown of a supposedly acquired 2015 Apple Watch remains, even after April 1st, a gem of a presentation for many reasons. In a delightful, deadpan presentation, there's great detail, a clever connection between the features of the Apple Watch and the actual teardown of an original, 1995, collector's edition Apple watch, and just all 'round cleverness. If you missed this video when it was released, it's worth a look, if for nothing else than professional instruction of how to pull off a first-class gag.
Unlike Jeff Gamet, I have been slow to explore devices like the Fitbit. That's because I always felt that something better would come along to invest in, and it did. It's called the Apple Watch. I intend for the Apple Watch to be my goto device for fitness, notices, Apple Pay and, well, everything. I'm all in.
The new Apple MacBook is designed for extreme portability and low weight. Its low power Core M processor provides support for thinner designs and eliminates the need for a fan. To achieve that, it makes a concession to speed. So while the benchmarks are similar to a four year old MacBook Air, this MacBook is most emphatically not a step backward, as Business Insider claims this week.
The base numbered iPhone series, the iPhone 4,5 and 6 have been major upgrades. The "s" iPhones, the iPhone 4s, 5s and presumably the 6s, are incremental improvements. Still, they have been and must continue to be compelling enough to get people to consider upgrading after just one year. What might Apple have up its sleeve this time?
In Apple's iOS Apple Store app, it says, "Pick your favorite models before pre-order.... Choose your favorites by clicking the heart icon next to those models." That way, you can compare them and be ready for the pre-order process. John Martellaro shows you how to do it.
The Surface Pro 3 seemed to be an awkward device with its high cost out of sync with a less than awesome keyboard. However, the new lower cost sibling, the Surface 3, makes some interesting and important design changes. John Martellaro likes it.