Recent Articles By John Martellaro [RSS]

How the Apple Watch Already Has Success Designed in

4:30 PM, Oct. 3rd, 2014 · John Martellaro · Particle Debris

Particle Debris

When a new product category arrives from Apple, like the Apple Watch, it can be hard to size up the future prospects. Some observers only have a dim idea about how customers will embrace and exploit the product, and they don't yet see how Apple works to design success into the very DNA of any new product. In time, however, it all becomes clear, and the naysayers seldom turn out to be right.