Recent Articles By John Martellaro [RSS]
New data from Digitalsmiths says that about 1.5 million households are planning to cut the cord in the next six months, citing excessive cable/satellite bills. But beware. The cumulative cost of OTT selections could equal or exceed current bills.
Several articles have been written lately about whether Apple could actually make decent money with an electric car. The matter involves some industry numbers and assumptions about how well Apple can do in the market. John Martellaro does some math and makes some predictions.
The pattern is becoming clear now. Apple knows better than to merge iOS and OS X, but there are other options for the family of products. First we saw interoperability with Yosemite and iOS. Now we're seeing similarity in connectivity options. It's back to the future. Meanwhile, some fret.
Apple has has updated its Macintosh comparison chart page to include the new MacBook announced at the Spring Forward event. Those who may be on the fence about MacBook, Air and Pro prices and specs will find this to be a helpful chart.
Apple must be working on something really big related to the Apple TV. The last major release, the 3rd generation Apple TV, was on March 7, 2012. Three years is an eternity in the tech industry. John Martellaro expresses his disappointment that no new hardware was announced.
During Apple's Spring Forward event, Tim Cook finally announced the Apple Watch pricing, and it's eminently reasonable. Those who thought Apple would gouge us for the sake of status were off the mark.
One can flop about, being a surly curmudgeon and pronounce, with arrogance, the ultimate failure of the Apple Watch. But there is one key, fundamental observation that demolishes every Apple Watch naysayer. This week, John Martellaro found it and shares it with us.
In a pair of interesting articles at Quartz, the suggestion has been made that Apple is giving the Chinese government access to its iOS devices and source code in order to preserve its business there. The facts aren't all in because Apple won't talk about it. And the implied scenario sounds doubtful. However, the situation does raise important issues.
Most of the connected and astute observers of Apple are confident that the Apple Watch will succeed. Perhaps brilliantly. Apple has the savvy, resources, engineering talent and executive leadership to make it a success. So why are there pockets of observers who are sure this new product from Apple will fail? John Martellaro ponders the negative reactions surrounding the Apple Watch, before we have even a hint of sales success.
When you take that new iPhone or iPad out of box, it's very exciting. The device is amazingly thin and beautiful. But then, when you first turn it on, you'll face a multitude of possibly perplexing questions. John Martellaro walks us through each question with explanations for the beginner.