Recent Articles By John Martellaro [RSS]
Apple's CEO Tim Cook is a precise speaker, a low-key kind of guy. Sometimes what he says has to be examined very carefully for content, what we call Cook Code. If not done, that can lead to missed clues by investors who desperately need more confidence in Apple's ability to deliver. John Martellaro ponders this Tim Cook paradox.
We just celebrated the 30th birthday of the Apple Macintosh. Now, in the Post-PC era of iPads and other tablets, John Martellaro looks at what seems to be a continued bright future for the venerable Mac.
Stylus technology continues to evolve both in the materials used for the nib and new electronic technology that makes the stylus feel more natural. That means a smaller nib, more along the lines of a ballpoint pen. The LYNKtec TruGlide Apex Fine Point Active Stylus is one of the first of that new breed, so it requires some magical help from Maxwell's equations.
During Monday's Apple Q1 2014 earning report, analyst Toni Sacconaghi at Sanford Bernstein asked Tim Cook a very tough, pointed question about the Mac versus iPhone growth. Mr. Cook's response was instructive.
This week we look back on 30 years of the Macintosh. It's an essential celebration, great for reminding us how we got here, instructing us in our relationship to technology and inspiring us for more. And along those lines, John Martellaro wants to now look ahead 30 years.
The Wacom Bamboo Pad is a multi-use input device, touchpad and drawing tablet with stylus. It can be used with its stylus and/or your fingers for click-tapping and gestures for computer input to replace a mouse. Plus, the stylus can be used with any drawing app. This review focuses on Macintosh input.
Raspberry Pi is a neat little single board computer, developed by Eben Upton, that can be used for all kinds of projects, especially for kids and learning programming. From the FAQ: "The Raspberry Pi is a credit-card sized computer that plugs into your TV and a keyboard. It is a capable little computer which can be used in electronics projects, and for many of the things that your desktop PC does, like spreadsheets, word-processing and games. It also plays high-definition video. We want to see it being used by kids all over the world to learn programming." Its costs just US$35.
The normal method of programming is with Python. You'll need a power supply (MicroUSB cable), some other support cables, a mouse and keyboard, an SD memory card, and a host computer, PC or Mac, to get going. The cool factor is that you can get your head around this little single board computer and really make things happen.
John Martellaro was in a Staples store recently and heard a sad tale about a young woman, a college student, whose father bought her a Microsoft Surface RT tablet by mistake. And it was a big mistake.
It's all to easy to be an armchair quarterback writer and cry out for more innovation from Apple. The odd thing is, none of those articles get into any serious discussion of what customers really need and what kinds of innovation would meet those needs. John Martellaro would like to see a list.
One of the enduring themes in American business culture is the proper use of power. Unfettered power is a Holy Grail in American business, but it has within it the seeds of its own destruction. Recent court decisions have driven that point home to Apple.