Recent Articles By John Martellaro [RSS]
Surely we won't have to wait until 2019 for The Next Big Thing from Apple. John Martellaro ponders what goodies Apple might give us in the years leading up to the Apple Car. After all, it's all about the product pipeline. (Just don't call him Shirley.)
When Apple introduced the new MacBook in early 2015, with USB-C, the legendary MagSafe power connector had to go. Instead of innovating a replacement magnetic connector, Apple left the job to Griffin. It's called the BreakSafe, and it restores the MagSafe-like functionality to a MacBook. John Martellaro was impressed. Almost.
Apple's quarterly results announced on April 26 weren't as rosy as some would have liked. But there isn't a company on the planet who who wouldn't trade places with Apple in a heartbeat: US$10 billion in profits gained against global economic headwinds. John Martellaro provides some practical perspective.
Despite Apple's efforts to boost iPad sales, those efforts aren't showing up in sales numbers. The iPad Pro (12.9-inch), discounting the typical exuberance of the holiday quarter (Apple's Q1), didn't seem to create much of an uptick. But CEO Tim Cook seems to have his hopes up for the next quarter's revenue, at least, when the iPad Pro line's sales make their mark.
After 50+ years of the NTSC video standard, we are hurtling forward, past HDTV and into 4K, even 8K, and Virtual Reality. And holographic interactions. What's fueling this change and how can we ever keep up now that computers are routinely used to design computers? Particle Debris page 2 looks at just some of the effects.
Tonya Engst is the Editor-in-chief and CFO of Tidbits Publishing as well as the publisher of Take Control Books. In our interview, Tonya takes us back to the beginning, her college days at Cornell University as a Communications major when she learned about Macs and desktop publishing with Aldus (later Adobe) PageMaker. Soon, she discovered that there was a need for people to learn more about their Macs. With her husband Adam, having moved to Seattle, they launched Tidbits in Hypercard format on Bulletin Board Systems. The breakout of the Internet meant converting all that Tidbits work to internet form. Soon, Tonya was writing books, and her expertise in electronic publishing naturally led to the Take Control Books that we all love today. It's the awesome story of Tonya's life journey into ePublishing.
The mountain of evidence to support the thesis that Apple is working on a car, no doubt an electric car, is now overwhelming. However, even as Apple hires a boatload of experienced automotive executives, it seems Apple, more and more, will have to go it alone with, perhaps, just one chance to get it right. It will be amazing to watch unfold.
Many of the contemporary design concepts for the rumored (but almost certain) Apple electric car show a dorky looking econobox because, well, no one knows what it will look like and some kind of design that portrays an eco-attitude is an easy, comfortable premise. John Martellaro maintains that the Apple car will actually be quite beautiful and desirable.
On April 19th, Apple announced an update to the 2015 12-inch MacBook. But the extent of the update didn't suit many observers. By some distorted logic, many didn't know what to expect (except Skylake processors), but when they finally saw it, they were disappointed. John Martellaro explores why we should actually be quite pleased.
When Apple's SVP of Worldwide Marketing, Phil Schiller, talked about the new MacBook upgrade, introduced on April 19th, he also gave us a pretty clear indication of what the next generation of MacBook Pros will be like. John ponders what may come.