Recent Articles By John Martellaro [RSS]
Technology and software services are developing faster than most people can absorb them. As a result, there's a human tendency to focus on tried and true products and take only minor excursions when they're sufficiently mature and useful. That's what Apple keeps in mind but the competition often cannot afford to do.
The Macally Clear Case with Reversible Cover consists of a clear plastic back and a soft cover that's reversible and detachable. Each piece weighs just over 3.5 ounces, and even when using both, the iPad air is both fully protected and retains most of its featherweight feel. It earned a TMO 4.5/5 rating.
When we think about a 13-inch iPad, we can't just think about a larger display for things like reading, art and designing. Instead, there comes a point where a larger iPad creates whole new markets and applications. John Martellaro speculates.
olloclip continues to develop its product line of lens kits for the iPhone. Now, olloclip has launched another in the series: the Macro 3-IN-1 Photo Lens for iPhone 5/5s consisting of 7x, 14x and 21x power lenses. At the higher magnifications, the iPhone becomes a digital microscope with interesting applications in medicine, dentistry, forensics, botany and zoology, just to name a few.
There are over 475,000 apps for the iPad. The vast majority of those apps are, generally, inwardly focused on the user: games, cooking, weather, entertainment, finance, health, medical, social networking and so on. What's often overlooked are productivity apps that are outwardly focused, those that make a difference and allow the user to make a contribution to others. John Martellaro takes a look at the second category, and you may be surprised.
Referring to Windows RT, Microsoft's executive for devices Julie Larson-Green recently said: "We should not have called it Windows." And so it goes with Microsoft's recent confusion about OSes and branding with its mobile devices. The good news is that some clarity appears to be emerging -- as soon as Windows RT dies.
Apple's new iPad Air arrived later than we thought an iPad 5 would. Last summer, the jackpot question was, what will make the next Apple 10-inch iPad special? John Martellaro has found out.
There are two notable camps amongst Apple's irritable critics. First, if Apple had more products, they'd have more sales. Second, if Apple spent more on R&D, they could buy their way into inovation and, again, exciting new products. Highly critical pressure to achieve that, on demand, is irrational.
The capability of content developers to produce material is increasing exponentially, and the Internet infrastructure grows furiously to keep up. How does one avoid paying for every little thing thrown at us in this mêlée?
So far, many futurists have looked at the smartwatch as an extension of the smartphone. It would, for example, receive important information from the powerful smartphone in the pocket. What if there's a better way? What if that's not the key to success at all?