Recent Articles By John Martellaro [RSS]

Here’s What Apple Wants to Achieve With Apple Pay

2 hours, 37 minutes ago · John Martellaro · Analysis

In Apple's Q4 2014 earnings report, Tim Cook was asked by Shannon Cross of Cross Research what Apple's business model is for Apple Pay and whether it will, over time, become a standalone business, like iTunes. Or is it just incremental revenue? It was a great question, but it's neither of those. Here's what Tim Cook told Ms. Cross.

Eek! How Did I Ever Live With an iPhone 5s?

5:50 PM, Oct. 17th, 2014 · John Martellaro · Editorial

It didn't take long. Right after John Martellaro reviewed the Amazon Fire Phone, he knew that the 4.7-inch smartphone size would be perfect. So he bought an iPhone 6. Then, handling a hand-me-down iPhone 5s confirmed the diagnosis:  How did he ever use such a small iPhone?

Apple’s October 16 Invitation is Actually a Hidden Promise

5:00 PM, Oct. 10th, 2014 · John Martellaro · Particle Debris

It's been all hands on deck for Apple in the last year. iOS 8, iPhone 6 and 6 Plus, OS X Yosemite, the new Mac Pro, home automation, health monitoring, iBeacon, Apple Pay, and what looks like some very hard work on the Apple Watch. Some other products appear to have stagnated.  Does the October 16 event invitation suggest a remedy? Is this even a problem? John Martellaro sizes up the promise of Apple's invitation.