Recent Articles By John Martellaro [RSS]

Hulu Is Going to Launch What Was Denied to Apple: A Cable-like Internet Subscription Service

5:00 PM, May. 4th, 2016 · John Martellaro · John Martellaro's Blog

Apple's Video Plan ... is What?

Apple has struggled to become a major player in the delivery of video entertainment. Unlike music, Apple has run into a complex, sophisticated industry that connects studios, networks, and carriers. Now, it appears that Hulu is going to do what Apple wanted to do but could not. It punctuates the question: what should Apple really be trying to do for customers?

Apple’s Tim Cook is Playing a Very Smart Game With Apple Watch

3:30 PM, May. 3rd, 2016 · John Martellaro · Analysis

Apple's Watch Strategy

The scuttlebutt on the internet is that the Apple Watch isn't selling very well. Add to that the voices of some people who haven't taken a liking to the Apple Watch, and one might fall into the trap of thinking that it's a failure.  But it isn't, and Apple's wise choice to not reveal sales numbers and roll it out slowly is turning out to be incredibly clever. John Martellaro explains.

Comcast Talks About Terabyte Data Caps & More

5:45 PM, May. 2nd, 2016 · John Martellaro · Link

Comcast Talks Data Caps

Comcast Executive Vice President of Consumer Services Marcien Jenckes has posted a note about the emerging company philosophy regarding data caps. In a company announcement, he wrote: "We have learned that our customers want the peace of mind to stream, surf, game, download, or do whatever they want online. So, we have created a new data plan that is so high that most of our customers will never have to think about how much data they use...."  That turns out to be a trial one terabyte in selected cities, and no promises were made about the future. But it appears the company is ready to put onerous data caps in the past. It's all on page 2 of Particle Debris.

TMO Background Mode: Interview With Intel Fellow Dr. Bruce Horn

3:00 PM, May. 2nd, 2016 · John Martellaro · Background Mode Podcast

Background Mode Podcast

Bruce Horn started his career at the Xerox Palo Alto Research Center working with the Smalltalk language and Alan Kay. That's where he was in the early 1980s when Steve Jobs visited PARC to take a look at their Xerox Star, and Bruce was there watching Mr. Jobs react to the demo of this magical research computer with revolutionary new features: a mouse, windows and file icons. Soon after, Mr. Jobs recruited Bruce to work on the original Macintosh team along with Andy Hertzfeld and others. I asked Bruce to talk about the challenges of designing the original Mac operating system. Later in the show, we talk about some exciting projects that Bruce is working on at Intel. Take a trip down Macintosh memory lane with me in this interview.

Despite Apple’s Corporate Efforts and Optimism, iPad Sales Languish

7:01 PM, Apr. 26th, 2016 · John Martellaro · Analysis

2016 Q2 iPad sales

Despite Apple's efforts to boost iPad sales, those efforts aren't showing up in sales numbers. The iPad Pro (12.9-inch), discounting the typical exuberance of the holiday quarter (Apple's Q1), didn't seem to create much of an uptick. But CEO Tim Cook seems to have his hopes up for the next quarter's revenue, at least, when the iPad Pro line's sales make their mark.

Computer Technology is Fueling Exponential Change in TV Industry

3:00 PM, Apr. 25th, 2016 · John Martellaro · Link

Brains building brains

After 50+ years of the NTSC video standard, we are hurtling forward, past HDTV and into 4K, even 8K, and Virtual Reality. And holographic interactions.  What's fueling this change and how can we ever keep up now that computers are routinely used to design computers? Particle Debris page 2 looks at just some of the effects.

TMO Background Mode: Interview With Tidbits Publishing Editor-in-Chief Tonya Engst

2:40 PM, Apr. 25th, 2016 · John Martellaro · Background Mode Podcast

Background Mode Podcast

Tonya Engst is the Editor-in-chief and CFO of Tidbits Publishing as well as the publisher of Take Control Books. In our interview, Tonya takes us back to the beginning, her college days at Cornell University as a Communications major when she learned about Macs and desktop publishing with Aldus (later Adobe) PageMaker. Soon, she discovered that there was a need for people to learn more about their Macs. With her husband Adam, having moved to Seattle, they launched Tidbits in Hypercard format on Bulletin Board Systems. The breakout of the Internet meant converting all that Tidbits work to internet form. Soon, Tonya was writing books, and her expertise in electronic publishing naturally led to the Take Control Books that we all love today. It's the awesome story of Tonya's life journey into ePublishing.