Recent Articles By John Martellaro [RSS]

How the Apple Watch Already Has Success Designed in

4:30 PM, Oct. 3rd, 2014 · John Martellaro · Particle Debris

Particle Debris

When a new product category arrives from Apple, like the Apple Watch, it can be hard to size up the future prospects. Some observers only have a dim idea about how customers will embrace and exploit the product, and they don't yet see how Apple works to design success into the very DNA of any new product. In time, however, it all becomes clear, and the naysayers seldom turn out to be right.

OtterBox Defender Case for iPhone 6 Plays Great Defense

5:45 PM, Sep. 24th, 2014 · John Martellaro · In-Depth Review

There are occasions when you must have an iPhone with you, readily available, but the environment is rugged. Examples are construction, airline and military operations. In those cases, one may prefer to have the ultimate in iPhone protection: ports covered, display protected, and a multi-layer, cushioned shells. This case fills the bill.