John Martellaro

There will be much ado about Apple earnings report on April 23. In order to better understand Apple's results, John Martellaro analyzes Apple's new approach to reporting its revenue guidance for the future quarter.  The analysis involves computer models and, gotta love it, Ferraris.

This week's news events remind us that there is a conflict between the need for organizations to attract people's attention and the work necessary to be authoritative. In the technology world, especially with Apple, that work means understanding and explaining how opposing forces interact.
 

One would think that with more than 300,000 native iPad apps out there, everything that could be thought of has been thought of. Not quite. Status Board from Panic, Inc. creates a customizable display and platform in the form of a status board that's amazingly easy easy to use and will likely have all kinds of unanticipated uses. For now, out of the box, it's simple, fun, highly customizable and informative.

Recently, a Microsoft executive suggested that Apple's iOS is boring. Why would he say that?  John Martellaro knows exactly why. Thank goodness iOS is very boring indeed.
 

When iOS 5 was released, Apple introduced geofences, the ability to detect proximity to a location. Today, in iOS6 with the Reminders app, users can set up a reminder so that when they enter or leave a geographic location, they'll get a notification on their iPhone. John Martellaro explains how to set up this really cool feature.

Some notable executives who have worked for Apple fail when they leave and go to work for another company.  Why does this happen?  It's the paradox of power for Apple VPs. John Martellaro explains what he learned for himself at Apple.

Over the decades, personal computers have made enormous gains in speeds. But in the short term, not much has happened. On the other hand, the maintenance burdens on customers just kept increasing. That's why customers have moved briskly to the tablet.  In a sense, the PC industry failed its original vision, and customers moved on. Now what?

Smartphone competition is keen. Should Apple panic, jump to the iPhone 6 name? But then Apple always has its own agenda. What are the real issues? John Martellaro, in typical style, explores the iPhone 5S vs iPhone 6 naming issue.
 

iPad owners know where the FaceTime app is. So where is it on the iPhone?  The answers is: well, there isn't one. But you can, of course, still make FaceTime calls.  John Martellaro explains.

Those mostly awesome tabletop optical projectors that are used for presentations are bright but are still fairly expensive. For certain uses, it's often handy to have a handheld device that can attach to an iPhone.  The ipico handheld projector is about the size of the iPhone and can throw an image over 6 ft. with good visibility in darkened conditions. Currently available for iPhone 3GS, 4 and 4S.