Recent Articles By John Martellaro [RSS]
A recent study by IHS showed that almost 75 percent of 1,000 people sampled are not interested in buying a smart TV, one with internet access and apps. This may pose a challenge for Apple.
During Apple's 2013Q4 Earnings Report, Apple CEO Tim Cook commented on why OS X Mavericks and the iWork suite is being provided for free. In a larger context, his remarks seem to be about increasing the value of Macs and, thereby, increasing sales.
When a company, like Apple, makes a bold move, like giving away OS X and productivity apps, it's typically seen as a torpedo intended to sink an enemy ship. So then people argue; that bold move is no torpedo. And they're right. In fact, single, bold actions are more like cannon fire that whittles away at the superstructure of an enemy ship, slowly reducing its ability to function.
Keynote 6, part of Apple's new iWork family, has made the leap forward to 2013. It's a complete rewrite of Keynote '09 and now has file compatibility with the iOS version. Here's John Martellaro's review.
The question crops up over and over again. Why should one upgrade to this new OS? In the case of Mavericks, there are plenty of good reasons to make the jump even if it weren't free. Here are just five must have features.
OS X Mavericks is very good at handling multiple displays. Any active display can have a Menu Bar now. But how do you get the dock to actually appear on the active display? John Martellaro has the answer.
When a major new release of an operating system is emerging, the developer can take two approaches. First, be heady with agenda and greatly annoy the users with abrupt, dramatic change. Alternatively, the developer can focus on all the areas that make the OS more secure, more fun and more usable. Apple has chosen to skip the first path and take the second with OS X 10.9 "Mavericks." John Martellaro weighs in.
Over the years, Apple slipped into the idea that there is not much separation between the iMac and the Mac Pro in terms of overall performance. Now, with the new Mac Pro, we're seeing a renewed commitment to the pro philosophy for professionals in video, photography, music and even science. It truly is the super Mac in the style of Lamborghini super cars. But it will also cost you.
There is an American meme that cheaper is better. Who wants to spend more money instead of less money? Who doesn't enjoy Walmart or Costco? However, if a company understands why and when people want to pay more, it can succeed wildly. Like Apple. It's a secret hidden in plain sight.
The Logitech Ultrathin Touch Mouse is designed for mobility. Weighing just 2.5 ounces, it has an internal battery, two Bluetooth channels, and can handle a wide variety of OS X gestures.