Recent Articles By John Martellaro [RSS]
Like many in the high tech field, Jean MacDonald's career started out with an academic bent as she worked on a Ph.D. in Russian history at Princeton University. Her experience with foreign language literature naturally led to work in the book publishing world, which in turn led to considerable web development work. And then, as many know her, her nine years with Smile Software. But one day, at WWDC, she noted the dearth of young women writing commercial software. The idea for App Camp for Girls was born and launched in 2013 in Portland, OR. Today, App Camp for Girls has been so successful, it's expanding into Canada and other countries. Listen in as Jean tells her fascinating story.
The 4K UHD TV industry is a mess right now. Consumers are faced with treacherous technical decisions. Amidst the chaos, Apple is trying to improve and simplify the TV watching experience. Because the TV technology is changing so fast, it may be necessary to buy a new Apple TV every year, from now on, just to keep up. Don't blame Apple for this.
When resting an iPad Pro or MacBook/Air/Pro on a desk, having it inclined at a comfortable angle is desirable for many users. The ParcSlope from Twelve South is a beautifully made steel stand that achieves this. It's especially useful for drawing with an iPad Pro. John Martellaro takes a closer look.
Have you ever plugged your iPhone into the charger and found, to your dismay, no reassuring "doink" and lighting bolt indicator in the top right menu bar? A trip to the Apple store may not be necessary if a rather amusing thing has happened. John Martellaro has the quick fix.
SkySafari is an excellent sky simulation and charting app for iOS. With it, you can view the sky at any date and time, identify objects in the sky, read about celestial objects, learn the constellations and even control an amateur telescope. On December 15, SkySafari 5 Pro was released, with the Basic and Plus versions to follow soon. The suite of apps has impressive list of new features.
In the Netflix Tech Blog, the new per-title encoding optimization has been explained in some technical detail. What they're doing is very smart, and doesn't involve any new compression standards. Rather it's an adaptive bitrate that optimizes the video stream based on the kind of content and the customer's available bandwith.
Kelly Guimont is a Contributing Editor for The Mac Observer and Social Media Manager for Smile Software. In this episode, I asked Kelly about her career path and her recent tour at The Unofficial Apple Weblog. But long before Kelly became a force on the Internet, we chatted about how she grew up as, basically, a gifted computer expert, inspired by her mother who was a teacher. Kelly described how she has thrived in a world typically dominated by males and, later, fell in with TMO at the Macworld Expos. In the second segment of the show, we talked about how early computer magazines inspired her to learn programming and that eventually led to an amazing stint as a tech support agent for LaCie. Kelly sparkles in this interview.
Apple's product line has greatly expanded in the last five years to be, as one might say, grand. In fact, the explanation for Apple's Grand Unified Theory of Products has now been analyzed with the clarity of a physics presentation and in a way that's not been approached before. John Martellaro explores a remarkable analysis article that sheds great light in how Apple executives view their present and future products.
The Apple iPad Pro is a larger iPad than most users are accustomed to and, therefore, requires special handling. Any case for it should fit in with the intended use and be compatible with Apple's Apple Smart Keyboard and pencil. This iPad's extra weight and size make drop protection critical. John Martellaro reviews the Urban Armor Gear Composite Case for the iPad Pro to see how it measures up.
We now know that Apple has likely suspended its efforts, for the time being, to offer a TV subscription service. We don't know the intimate details of the negotiations, but it's possible to make some good guesses as to why Apple has come away empty handed. John Martellaro explains.