Recent Articles By John Martellaro [RSS]

Apple’s New Approach to a Foothold in the Future of TV

3:30 PM, Feb. 5th, 2015 · John Martellaro · Editorial

Apple's new entry point into TV

It's been reported that Apple is talking to TV content providers about offering to its own customers custom programming packages.   These would be smaller subsets of the packages typically offered by the major cable and satellite providers. What does this tell us about the state of Apple and the future of TV?

How Apple is Winning a Secret War

5:00 PM, Jan. 23rd, 2015 · John Martellaro · Particle Debris

When observers analyze a new or existing product from Apple, they tend to focus on the design, operation and features. In some cases, the conclusion is that some competitor, X, has a better product. That misses at least half the story of Apple's secret product war.