Recent Articles By John Martellaro [RSS]
The Los Angeles Unified School District learned some tough lessons with its iPad rollout. The L.A. Times told the story, but there is much to ponder in scenarios like this. John Martellaro offers some food for thought.
Once upon a time, there was a Kickstarter project called Brydge to build an awesome clamshell, aluminum keyboard for the iPads. It was funded well beyond expectations and got off to a good start. But the company went astray and there were many unhappy customers. John Martellaro interviews Nicholas Smith who tells the story about how Brydge was brought under new management that has tried to make everything right again.
Apple goes to some trouble to make its iPhones (and iPads) beautiful and joyful to hold, just as they are out of the box.
On the other hand, customers love to protect and personalize their iOS devices with cases that have colorful designs. This is an enduring conflict of interest between Apple and customers. Apple probably wouldn't mind if iPhone cases disappeared, but it may be a long time coming.
Microsoft has launched a trade-in program. Bring in, say, a MacBook Air or a Surface Pro 2, and get money towards a new Suface Pro 3. The program is a sign of great a desperation for a product that can't stand on its own merits and for which no one seems ready to stand in-line.
olloclip is well known for its lens kits for the iPhone going back to the iPhone 4s. These small, easy-to-attach lenses typically include a wide-angle, fisheye and Macro capability. Now, olloclip has launched the olloclip 4-IN-1 Photo Lens for iPad, and it carries on a great tradition.
The Rokform Fuzion+ Aluminum Case for iPhone 5/5s has military good looks and ruggedness. It is one of the best cases reviewed to date with respect to ultimate protection and has many strengths. However, there are a few negatives that keep it from being great. John Martellaro explains.
Apple has created a new webpage full of resources for IT and enterprise developers. Videos drawn from various sources including WWDC plus PDF documents provide a wealth of technical information for developers, but also provide evidence of the scope of Apple's initiatives and success with iOS in the enterprise.
The recent revelations about the NSA, the endless parade of online hacking and theft of credit card or personal information, and the desire by Amazon to seduce customers into ever more purchases has created a strong pendulum in the direction of the erosion of human dignity. There may be money to be made and unexpected success to be found as the pendulum swings in the other direction.
Many observers are whining about how the 8 GB of RAM in Apple's new 2014 entry-level iMac is not upgradable. John Martellaro thinks it's a non-issue and explains why the critics are wrong.
When Apple saw what the iPad was doing to the sales of PCs, the company must have been very pleased. And with the Mac gaining market share against PCs as well, why not pour on the coals? John Martellaro foresees heartburn in PC land.