Recent Articles By John Martellaro [RSS]

TMO Background Mode: Interview With Andrew Stone From Stone Design

2:15 PM, Dec. 7th, 2015 · John Martellaro · Background Mode Podcast

Background Mode Podcast

Andrew Stone is the founder of Stone Design, a company that has been enormously successful with apps like Create, iMaginator, Videator and, recently, the gigantic Twitter client hit Twittelator. Andrew tells the story of how he was first inspired by Star Trek, Apple's Bill Atkinson in 1987 then Steve Jobs. This interview is full of anecdotes about how Andrew hitched his star to Steve Jobs, NeXT, then Apple's iOS, never looked back and was richly rewarded. Will Shipley has described Andrew as "The Godfather of the Indie developers." Anyone who's thinking about becoming (or flourishing as) an app developer will find Andrew's story fascinating and inspiring.

It’s a Good Thing Apple Didn’t Acquire Twitter

5:15 PM, Dec. 4th, 2015 · John Martellaro · Particle Debris

Apple, Twitter and Marketing

Social media is a powerful force, and it's generally a very good thing for everyone. But when Twitter was at its peak, there were suggestions that Apple should acquire Twitter for marketing purposes. Some reports even said Apple tried. But the truth is that companies are rediscovering the value of a clear, inspiring, one-way video story directed towards customers that sidesteps the noise of social media. Apple has known this all along.

How Fast Does the Apple Watch Need to Change?

3:15 PM, Dec. 3rd, 2015 · John Martellaro · Editorial

Evolution of Apple Watch

The Apple Watch has been shipping in quantity since May. It's now December. Even so, here are those who are dissatisfied with either the state of the Apple Watch or how fast it's changing for the better. Is this realistic? How fast does a wristwatch, even a high-tech one, need to change? More important, what's technically possible?

Three Cool Mac and iPad Holiday Toys for Your Inner Geek

4:45 PM, Dec. 2nd, 2015 · John Martellaro · John Martellaro's Blog

Geek Toys for the Mac User

Several really nifty items have come across my desk recently
that are just in time for the inner geek in you. In this non-review quick look review I describe the Brydge mini keyboard for iPad mini 1,2 or 3, the Other World Computing Thunderbolt 2 Dock and the Macally USB-C/A four port USB 3 dock for the MacBook. You'll be forgiven for wanting all three after you read this.

Jeremy Clarkson’s Video Pitches Amazon Prime Air

5:50 PM, Nov. 30th, 2015 · John Martellaro · Cool Stuff Found

Jeremy Clarkson, formerly with the BBC and Top Gear, has been hired by Amazon to work on a new car show to appear on Amazon Prime video in 2016. Meanwhile, Amazon has put Mr. Clarkson to work. First, pitching the Fire TV. And now he's appearing in an extended YouTube video showing us the virtues of Amazon's proposed delivery by drone system, something Amazon appears to be very serious about. Mr. Clarkson makes the whole project seem so very, very cool.

TMO Background Mode: Interview With Naomi Pearce From Pearce Communications

3:00 PM, Nov. 30th, 2015 · John Martellaro · Background Mode Podcast

Background Mode Podcast

Naomi Pearce is the founder of Pearce Communications. She represents several developers you've likely heard of: Bare Bones Software and Karelia Software. I've known Naomi for over a decade, and we've been great friends over the years. In this Background Mode interview, we chat about the Steve Jobs analogy of cars and trucks (iPads and Macs), the duality of many parts of the computing experience and what it's like to build and run a public relations agency for developers. We also engage in an enjoyable recollection of the early days of the Internet, early Macs, MacHTTP and WebSTAR. Naomi is smart, warm and charming, so don't miss the magic moment when I render this communications specialist speechless!

Hewlett-Packard’s Z27s is a 27-inch 4K Display for Your Mac Without the 4K Price

3:00 PM, Nov. 24th, 2015 · John Martellaro · In-Depth Review

Review: HP Z27s 4K Display

The Hewlett-Packard Z27s is a 27-inch, 4K Ultra High Definition display suitable for use with any modern PC or Macintosh. The IPS, anti-reflection display is flat, bright and the multiple mechanical adjustments as well as multiple inputs are superb. John Martellaro connected one to his Mac Pro and spent several months with this display. Here is his review in detail. 

TMO Background Mode: Interview with Parallels’ John Uppendahl

2:45 PM, Nov. 23rd, 2015 · John Martellaro · Background Mode Podcast

Background Mode Podcast

John Uppendahl is the vice president of communications for Parallels, the company that's famous for its virtual machine software for the Mac—called Parallels Desktop. I chat with John about what this product does, its evolution, the different uses by customers, how it has enabled five million customers to have the Mac they want yet launch and use Windows apps completely transparently. Or even multiple different copies of OS X. John Uppendahl also talks about the ever growing solutions that a virtual machine system provides, including the brilliant Parallels Access iPad app that "applifies," with native touch gestures, an interface to a Mac running apps in another operating system. You'll enjoy the infections enthusiasm of this interview.

You Have an iPhone Now - Do As You’re Told

4:45 PM, Nov. 20th, 2015 · John Martellaro · Particle Debris

It's the Internet, do as you're told.

More and more, modern technical consumers are appealing to their smartphones for what to do next. How to dress. What to eat. How to think. And we don't even have consumer robots yet to attend to our indecisions. John Martellaro sizes up the situation, and it doesn't look rosy.