Recent Articles By John Martellaro [RSS]

How Can Apple Possibly Compete with the Tesla Model 3?

4:15 PM, Apr. 1st, 2016 · John Martellaro · Particle Debris

Tesla Model 3 vs. Apple

Yesterday's announcement by Tesla of its Model 3 has ignited the industry. The company has received more than 200,000 pre-orders in less than 24 hours. Looking forward, Tesla's goal is to sell 500,000 cars a year in 2020. Suddenly, Tesla has poured on the coals, and Apple's rumored goal of 2020 (perhaps 2019), suddenly looks lethargic. In one fell swoop, the pure electric car is poised to explode onto the scene. Can Apple ever catch up? 

Pixar’s Director of Photography Wows the TED Audience

5:40 PM, Mar. 31st, 2016 · John Martellaro · Cool Stuff Found

Last night on PBS, I watched the TED Talks, "Science and Wonder." The presentations started out with a bang as Pixar's Director of Photography, Danielle Feinberg, launched the show with a presentation on how her team uses sophisticated computer rendering, lighting and physics to create a world that connects with the audience and tells a story. Every young person who dreams of working for Pixar doing computer generated imagery (CGI) simply has to watch Ms. Feinberg tell her story about her quest to combine art, science and storytelling. It's just nine minutes, but it's nine minutes of OMG awesome - starting in Chapter 2 at about 1m:40s.

How to Use Heresy to Ignite Apple’s Mac Sales

4:30 PM, Mar. 31st, 2016 · John Martellaro · Editorial

New, heretical thoughts

From the TMO Department of Heresy comes this thought. Apple is no longer in a pitched PC war. Instead, upwards of 65 percent of Apple's total revenue comes from iPhones. On the other hand, Apple wouldn't mind selling more Macs. So why not pour on the coals and provide Windows 10 on selected Macs, pre-installed? It would eliminate headaches for many education and business customers who really want Mac hardware, and it could really boost Mac sales.

Customer Focused Video Content Superseding Broadcast, and Apple is on Board

4:25 PM, Mar. 30th, 2016 · John Martellaro · Editorial

Apple, TV and original content

For a long time, the TV entertainment model was for content creators to work through a middleman, a network. That meant appealing to as many as possible viewers and serving up the accompanying commercials. The Internet is changing the rules, and now focused content, direct to the viewer, is taking off. Even Apple is on the bandwagon, but can the company make it work?

TMO Background Mode: Interview With ITC President Nicole McMackin

5:30 PM, Mar. 28th, 2016 · John Martellaro · Background Mode Podcast

Background Mode Podcast

Nicole McMackin is the president of Irvine Technology Corp. ITC specializes in Information Technology staffing. If anyone knows about the challenges faced by women in the the various technical career fields, it's Nicole, and we spent some time during the show discussing that. But first we delved into her background, her desire to become a litigator, her graduation from the University of California, Irvine, and planning for a career as an attorney. What was crucial in her life was the influence of her parents, and later, a major life decision: deciding to marry her high school and college sweetheart or go to law school. Nicole tells a great story about her personal determination to succeed and how she now helps other young women do the same.

Tim Cook’s Proposition: Apple Has Reached Childhood’s End

2:45 PM, Mar. 24th, 2016 · John Martellaro · Particle Debris

Tim Cook's Proposition

The reaction in our community to Apple's March 21st event has been mixed, to say the least. Thanks to sources, a pretty good idea about what would be presented evolved beforehand. And yet, some were sorely disappointed. Where was the jazz? Where was "One more thing!"? John Martellaro analyzes a brilliant explanation by Chuq Von Rospach of why the event unfolded the way it did.