Recent Articles By John Martellaro [RSS]

How Long Will the Apple Watch Retain its Value?

3:15 PM, Mar. 17th, 2015 · John Martellaro · Editorial

For decades, Apple customers have been spending a little bit more on their Apple products because of the industrial design, and quality. Plus, there's the notion that owning the best is a good thing in terms of customer satisfaction and pride of ownership. Does the Apple Watch seek to break that mold? John Martellaro doesn't think so.

How to Launch OS X Apps from the Command Line

4:30 PM, Mar. 16th, 2015 · John Martellaro · How-To

In some flavors of Unix, you feel as if you've been cast into an alternate universe when you open a terminal window and work on the command line. But with OS X and its Darwin core, there's often an elegant integration between the two. In this how-to John Martellaro shows how to launch an OS X GUI app from the command line.

Apple’s New MacBook Has iPad Envy. That’s Good

2:30 PM, Mar. 10th, 2015 · John Martellaro · Editorial

The pattern is becoming clear now. Apple knows better than to merge iOS and OS X, but there are other options for the family of products. First we saw interoperability with Yosemite and iOS. Now we're seeing similarity in connectivity options. It's back to the future. Meanwhile, some fret.

Apple TV Status Remains a Disappointment and a Mystery

4:15 PM, Mar. 9th, 2015 · John Martellaro · Editorial

Apple must be working on something really big related to the Apple TV.  The last major release, the 3rd generation Apple TV, was on March 7, 2012. Three years is an eternity in the tech industry. John Martellaro expresses his disappointment that no new hardware was announced.

China Forcing Apple to Choose: Customer Privacy or Revenue

3:30 PM, Mar. 5th, 2015 · John Martellaro · Editorial

In a pair of interesting articles at Quartz, the suggestion has been made that Apple is giving the Chinese government access to its iOS devices and source code in order to preserve its business there. The facts aren't all in because Apple won't talk about it. And the implied scenario sounds doubtful. However, the situation does raise important issues.