Recent Articles By John Martellaro [RSS]

Despite Apple’s Corporate Efforts and Optimism, iPad Sales Languish

7:01 PM, Apr. 26th, 2016 · John Martellaro · Analysis

2016 Q2 iPad sales

Despite Apple's efforts to boost iPad sales, those efforts aren't showing up in sales numbers. The iPad Pro (12.9-inch), discounting the typical exuberance of the holiday quarter (Apple's Q1), didn't seem to create much of an uptick. But CEO Tim Cook seems to have his hopes up for the next quarter's revenue, at least, when the iPad Pro line's sales make their mark.

Computer Technology is Fueling Exponential Change in TV Industry

3:00 PM, Apr. 25th, 2016 · John Martellaro · Link

Brains building brains

After 50+ years of the NTSC video standard, we are hurtling forward, past HDTV and into 4K, even 8K, and Virtual Reality. And holographic interactions.  What's fueling this change and how can we ever keep up now that computers are routinely used to design computers? Particle Debris page 2 looks at just some of the effects.

TMO Background Mode: Interview With Tidbits Publishing Editor-in-Chief Tonya Engst

2:40 PM, Apr. 25th, 2016 · John Martellaro · Background Mode Podcast

Background Mode Podcast

Tonya Engst is the Editor-in-chief and CFO of Tidbits Publishing as well as the publisher of Take Control Books. In our interview, Tonya takes us back to the beginning, her college days at Cornell University as a Communications major when she learned about Macs and desktop publishing with Aldus (later Adobe) PageMaker. Soon, she discovered that there was a need for people to learn more about their Macs. With her husband Adam, having moved to Seattle, they launched Tidbits in Hypercard format on Bulletin Board Systems. The breakout of the Internet meant converting all that Tidbits work to internet form. Soon, Tonya was writing books, and her expertise in electronic publishing naturally led to the Take Control Books that we all love today. It's the awesome story of Tonya's life journey into ePublishing.

The Apple Car Will Be Beautiful & Desirable, Not an Econobox

4:30 PM, Apr. 21st, 2016 · John Martellaro · John Martellaro's Blog

Apple Electric car design

Many of the contemporary design concepts for the rumored (but almost certain) Apple electric car show a dorky looking econobox because, well, no one knows what it will look like and some kind of design that portrays an eco-attitude is an easy, comfortable premise. John Martellaro maintains that the Apple car will actually be quite beautiful and desirable.

Why We Should Be Very Pleased With Apple’s 2016 MacBook

4:00 PM, Apr. 20th, 2016 · John Martellaro · Editorial

Apple's 2016 MacBook

On April 19th, Apple announced an update to the 2015 12-inch MacBook. But the extent of the update didn't suit many observers. By some distorted logic, many didn't know what to expect (except Skylake processors), but when they finally saw it, they were disappointed. John Martellaro explores why we should actually be quite pleased.

Contradictory Rumors About iPhone 7 Create a Real Mystery

7:00 PM, Apr. 18th, 2016 · John Martellaro · Analysis

Contradictions and Induction rumors

Earlier today it was reported that, according to KGI analyst Ming-Chi Kuo, Apple would return to an all-glass enclosure with the iPhone. But that the change will occur in 2017, not this year. In light of Apple's tradition and what we (think we) know about inductive charging, a really good mystery has surfaced.

Wondering When Apple’s WWDC Will Be? Ask Siri

6:00 PM, Apr. 18th, 2016 · John Martellaro · News

WWDC announced by SIri

Apple appears to have introduced us to a new way of announcing when its annual Worldwide Developer Conference will be. We always i expect it June at Moscone West in San Francisco, but the exact date is generally unknown until Apple makes an announcement. Except...when you ask Siri.