Recent Articles By John Martellaro [RSS]

The Reason Why No Company Can Duplicate Apple’s iPhone Appeal

5:00 PM, Jul. 31st, 2015 · John Martellaro · Particle Debris

Particle Debris, July 27

Competitors to Apple's iPhone spend billions in development and advertising. Sometimes a competing smartphone will actually have a nifty operational or design feature the iPhone lacks. Then why is it so fundamentally difficult to compete with Apple for mindshare and profits amongst those highly desirable, affluent customers? John Martellaro delves into the Apple not-so-secret sauce.

Cusby: A Modular & Expandable USB-C Dock for MacBook

1:40 PM, Jul. 30th, 2015 · John Martellaro · Cool Stuff Found

Cusby has launched an Indiegogo project to deliver a modular and expandable USB-C dock system. As the developper describes it: "It starts by connecting a Cusby unit to any USB-C port.... From there, multiple Cusbys can be linked together like Lego blocks to create their own combination of ports for any situation. Every time a new Cusby is added, a new USB-C port is created, so there is always a free port available. We've lined up 3 models at launch: Power charger, USB-A and HDMI. Other ports in the pipeline are Thunderbolt, Display Port and Ethernet" Various contribution levels are available that include 1,2 or more Cusby blocks. Delivery is expected in October 2015.

Logitech’s MX Anywhere 2 Mouse is a Joy to Use

5:30 PM, Jul. 28th, 2015 · John Martellaro · In-Depth Review

The Logitech MX Anywhere 2 wireless mobile mouse is designed especially for mobile OS X and Windows users, and that means tracking on just about any surface, including glass. Notable is that it can be used with Bluetooth or a USB dongle. The scrolling capabilities make it a killer product. Features and feel are top notch. It's the best mouse John Martellaro has ever used.

Apple is a Large Company - it Has Large Ambitions

3:30 PM, Jul. 27th, 2015 · John Martellaro · Particle Debris

Paraphrasing Star Trek's Mr. Spock: "Small companies have small ambitions. Large companies have large ambitions." Given that fact of our technical life, many observers expect Apple to act like a small company and grumble when it doesn't. In fact, as Apple grows, so must its customers (and observers) in their perspective. Apple Watch and Apple Music are cases in point.

Is the iPad Doomed? Not According to Apple CEO Tim Cook

6:45 PM, Jul. 21st, 2015 · John Martellaro · Analysis

iPad sales discussed in 2015Q3 earnings report

"I am still bullish on iPad." That's what Apple CEO Tim Cook said about the iPad to investment analysts during the 2015 Q3 earnings report. Mr. Cook mentioned business initiatives with iBM, the new features of iOS 9 and the fact that the consumer upgrade cycle "will eventually occur." 

Important New Features Make OS X El Capitan Not Just a Tune-up

4:00 PM, Jul. 17th, 2015 · John Martellaro · Particle Debris

OS X El Capitan under the hood

OS X Yosemite has been a bit of a problem for some users, especially with networking, and so the WWDC announcement of El Capitan was greeted with enthusiasm. Apple's stated focus was on the experience and performance, but, in time, we've learned that important changes under the hood will also contribute to security and better networking. Here's a look at how El Capitan is going to affect you for the better.