Recent Articles By John Martellaro [RSS]
In Apple's Q4 2014 earnings report, Tim Cook was asked by Shannon Cross of Cross Research what Apple's business model is for Apple Pay and whether it will, over time, become a standalone business, like iTunes. Or is it just incremental revenue? It was a great question, but it's neither of those. Here's what Tim Cook told Ms. Cross.
During Apple's Q4 2014 earnings report, Tim Cook was asked by Steve Milunovich with UBS about his views on the iPad sales of 12.31 million, the second (non-holiday) quarter of declining sales. Here's how Mr. Cook responded.
It didn't take long. Right after John Martellaro reviewed the Amazon Fire Phone, he knew that the 4.7-inch smartphone size would be perfect. So he bought an iPhone 6. Then, handling a hand-me-down iPhone 5s confirmed the diagnosis: How did he ever use such a small iPhone?
Almost a third of the installed base of iPads consists of iPad 2s without a Retina display. As a result, a casual look at the numbers suggests that the iPad Air 2 should do very well in sales. John Martellaro pulls out his calculator.
If you're a fan of iPhone bumpers, the Seidio Tetra Metal Bumper case for iPhone 6 (only) is one to look at. There's an inner bumper of soft TPU and a machined aluminum outer ring that snaps into place. John Martellaro liked it a lot.
We pretty much knew what to expect for Apple's October media event. So then, how does having good hunches about what to expect affect our judgment about the products and technologies presented? It's an important question, and John Martellaro weighs in.
It's no accident that Apple has chosen two different file formats for iOS device screen shots (PNG) and still photos from the camera (JPG). John Martellaro explains why Apple does this and why you shouldn't fight it.
Seidio's DILEX Pro case is an integrated two piece case for the iPhone 6 and 6 Plus. One of its features is a built-in metal kickstand. It can be purchased alone or bundled with a very nice plastic clip-in belt holster. Notable is the soft texture back and a great grip and feel.
Apple has published a 48 page PDF entitled "iOS Security," dated October 2014. Not only does it have a broad overview of iOS security in general, but it was also recently updated to include details of the Apple Pay technology and transaction security.
It's been all hands on deck for Apple in the last year. iOS 8, iPhone 6 and 6 Plus, OS X Yosemite, the new Mac Pro, home automation, health monitoring, iBeacon, Apple Pay, and what looks like some very hard work on the Apple Watch. Some other products appear to have stagnated. Does the October 16 event invitation suggest a remedy? Is this even a problem? John Martellaro sizes up the promise of Apple's invitation.