Recent Articles By John Martellaro [RSS]

TMO Background Mode: Interview With iMore’s Managing Editor Serenity Caldwell

2:40 PM, Feb. 29th, 2016 · John Martellaro · Background Mode Podcast

Background Mode Podcast

Serenity Caldwell is the Managing Editor at iMore, a site that covers everything Apple. We opened the show with a chat about Apple and the professional market and then backtracked a bit to Serenity's career and her obsession with Apple at an early age. Even as a toddler, she began using her faither's Macintosh Plus and MacPaint. Later, having grown up in an technical household, Serenity started out wanting to be a novelist. That led to a life in theater and production. When that came to an unexpected end, Serenity was faced with a critical, risky career decision that changed her life. How she built on her experiences, serendipitously met Jason Snell and started writing for Macworld (and now iMore) is a delightful story full of twists and turns.

TMO Background Mode: Interview With Seeking Alpha’s Associate Editor Rocco Pendola

3:20 PM, Feb. 22nd, 2016 · John Martellaro · Background Mode Podcast

Background Mode Podcast

Rocco Pendola is an Associate Editor at Seeking Alpha where he edits investment articles. I got to know Rocco when he was the social media manager for The Street and was lighting Twitter on fire. We started our chat about Rocco's early years, his love of talk radio and then his work as a sports talk radio host in Buffalo, NY and how that formed his communication and social skills. Later, still very young, Rocco found himself in San Francisco when 9/11 happened, and he started thinking about a new career that included Ph.D. work. One constant throughout all this was his writing skills and love of the stock market. It has all come full circle. There's much more in this intimate interview—a personal story about passion and persistence.