Recent Articles By John Martellaro [RSS]
OS X Mountain Lion: How Apple Rescued Save As…
Everything was great (at least conventional) with saving documents up through OS X Snow Leopard. In Lion, inspired by iOS, Apple introduced what's called the Modern Document Model into its iCloud enabled apps. Apple eliminated Save As... and that drove users crazy. OS X Mountain Lion fixes 99 percent of the problems, but one has to understand exactly how. John Martellaro steps in as your tour guide.
What Lies Beyond the Macintosh Desktop Metaphor?
The Post-PC era, the era of iPads and other tablets, suggests that it is time to re-evaluate the archaic computer interface, the desktop and mouse, developed by Xerox and Apple 30 years ago. However, before we get too excited, there are lots of questions to ask and answer.
Arthur C. Clarke Predicts the Internet, PCs
Apple Drops Science as Core Market, Web Page Deleted
Apple, since its inception, has always had computers that appealed to scientists and engineers, thanks to their ease of use, technical elegance, and, since 2001, UNIX. In turn, Apple embraced that market as a sign of Apple's dedication and professionalism in supporting their endeavors. Recently, Apple dropped its Web page that focuses on the use of Apple products in science. John Martellaro attempts to shed some light on this event.
Apple and the Jaw-Dropping Grandmaster Chess Move
With regularity, in grandmaster chess, we see moves that take our breath away. We bow before the awesomeness of a move that is so bold that we would have never dared make it -- unable to see the deep implications of a Queen or Rook sacrifice. Yet, there it stands -- the winning move that crushes another grandmaster. Is such a move within the grasp of Apple and its cash?
Apple Could Call OS X 10.9 ‘Cougar’ With no Problem
John Martellaro doesn't really think there would be a problem naming OS X 10.9 "Cougar." In fact, Apple should. It's a fairly big, strong cat, and the name connotes power and ferocity. Much more so than "Lynx."
Apple’s OS X 10.9: a New Hope
Periodically, Apple updates OS X, and we get our hopes up that things will get better, not worse. That's what always happened in the past, and we loved it. Nowadays, however, there is some concern that instead of fabulous new OS technologies to serve us, we'll be dragged into something that unnerves us. That's a big difference. What can Apple do to reemerge as the hero?
UX Write: A First Class Word Processor for iPad, Part 2
UX Write for the iPad is an excellent word processor for the iPad and includes Dropbox support. Last summer, it was reviewed by The Mac Observer and given a Solid rating. Since then the author has continuously improved this app, and now it includes the ability to export in the .docx format. This Part II is an update to the current state of the app and includes a revised rating.
Samsung’s Advertising Success vs. Apple’s Front Runner Blues
The purpose of advertising is to create demand and then sales. If a company that's behind in market and mind share spends enough, it not only influences the customers, it influences the tech community. Is this what's behind the Apple malaise?
So, do I Actually Have to LOOK at an iWatch?
There are two new, next generation technologies being discussed these days: smart glasses, being pursued by Google and wearable computing devices which Apple may be considering with its rumored iWatch. Are they equivalent ways of achieving the same thing? Perhaps not.










