Recent Articles By John Martellaro [RSS]

What it’s REALLY Like to Work For Apple

9 hours, 6 minutes ago · John Martellaro · Hidden Dimensions

Working for Apple is the experience of a lifetime. Most everyone who has had that privilege looks back with affection on the experience — if one ignores the reason for leaving. But a recent article, without having spoken to any former Apple employees, looks only at the downsides from a few whiners. It was a one sided, deceptive picture.

Microsoft Word for iPad Gets Touch Word Processing (Mostly) Right

2:30 PM, Apr. 15th, 2014 · John Martellaro · In-Depth Review

MS Word for iPad review

Through the decades, we've never known anything else but Microsoft Word for Windows and Mac. On the iPad, it's, right away, the familiar workings of Word, with cross-platform file compatibility. But it's also developed with many of the key technologies and User Interfaces so well appreciated on the iPad.  John Martellaro thinks it's a sight to behold.

MyTask: an iPhone 5/5s Case with Toolkit Trays

4:10 PM, Apr. 9th, 2014 · John Martellaro · Cool Stuff Found

MyTask, launched on Kickstarter, is an iPhone 5/5s case that includes options for three different slide out trays: urban, bike and stash.  The urban version, weighing just 65 grams, includes, for example, a pen, a touchscreen stylus, an 8 GB USB drive, a Phillips screwdriver, a Flathead screwdriver, a mirror and scissors to name a few. The bike version, weighing just 80 grams, includes box wrenches Allen wrenches, a pedal and axle wrench, three tube patches and more. A third option has a 3.5 mm deep accessory tray that allows you to stash your own stuff. The case adds only 6 mm to the iPhone's thickness.

Plus, all the items are TSA approved, so you can take this case on a flight. At the US$50 support level, backers get a choice of case color, red or black, and tray type. Time is running out for this fabulous Kickstarter project.

Apple Will End the War of the TV Set-top Boxes

2:40 PM, Apr. 8th, 2014 · John Martellaro · Editorial

The little black box war

Black boxes for delivering video content are flooding the market, and, as fast as they appear, they're updated with new designs.  Is it just a phase the industry is going through? Where is this all leading? More importantly, how can Apple differentiate itself?