Recent Articles By John Martellaro [RSS]

China Forcing Apple to Choose: Customer Privacy or Revenue

3:30 PM, Mar. 5th, 2015 · John Martellaro · Editorial

In a pair of interesting articles at Quartz, the suggestion has been made that Apple is giving the Chinese government access to its iOS devices and source code in order to preserve its business there. The facts aren't all in because Apple won't talk about it. And the implied scenario sounds doubtful. However, the situation does raise important issues. 

Why Some Observers Think Apple Watch Won’t Succeed

3:30 PM, Mar. 4th, 2015 · John Martellaro · Editorial

Most of the connected and astute observers of Apple are confident that the Apple Watch will succeed. Perhaps brilliantly. Apple has the savvy, resources, engineering talent and executive leadership to make it a success. So why are there pockets of observers who are sure this new product from Apple will fail?  John Martellaro ponders the negative reactions surrounding the Apple Watch, before we have even a hint of sales success.

What to Expect During Apple’s March 9 Media Event

4:30 PM, Feb. 27th, 2015 · John Martellaro · Particle Debris

Two of the best minds that follow Apple got together and worked out what we can expect to see during Apple's March 9 media event. Jeff Gamet and Kelly Guimont (with some inspiration from Chris Breen), take their best shot at predicting what else we might see besides a major Apple Watch palooza.

BrydgeAir Keyboard for iPad Air/Air 2: Almost Perfect

12:20 PM, Feb. 23rd, 2015 · John Martellaro · In-Depth Review

The original Brydge Keyboard was a nice product, but the company had grave customer service issues. Now, under new ownership, Brydge Global, the BrydgeAir BT keyboard for iPad continues its tradition of physical excellence with a model for the iPad Air and Air 2. Color matching and many small refinements have been added.