Recent Articles By John Martellaro [RSS]

No, the Apple MacBook is NOT a ‘4-year Step Backward’

5:10 PM, Apr. 3rd, 2015 · John Martellaro · Particle Debris

The new Apple MacBook is designed for extreme portability and low weight. Its low power Core M processor provides support for thinner designs and eliminates the need for a fan. To achieve that, it makes a concession to speed. So while the benchmarks are similar to a four year old MacBook Air, this MacBook is most emphatically not a step backward, as Business Insider claims this week.

Which iPhone 6s Features Would Compel Us to Upgrade?

4:40 PM, Apr. 2nd, 2015 · John Martellaro · Analysis

The base numbered iPhone series, the iPhone 4,5 and 6 have been major upgrades. The "s" iPhones, the iPhone 4s, 5s and presumably the 6s, are incremental improvements. Still, they have been and must continue to be compelling enough to get people to consider upgrading after just one year. What might Apple have up its sleeve this time?

The REAL Reason Apple’s iPad is Faltering

3:45 PM, Mar. 27th, 2015 · John Martellaro · Particle Debris

Apple's iPad sales started out growing like gangbusters. It looked to become a major product line alongside the iPhone But then, in the last year, sales have faltered. Various reasons have be put forward: update cycles, the popularity of phablets, and so on. But the real reason goes much deeper. John Martellaro explains.

A New Apple TV with 4K Would NOT Break the Internet

6:00 PM, Mar. 25th, 2015 · John Martellaro · Analysis

Often, for the sake of dramatic effect and the attention it brings, technical articles are couched in terms of dramatic change. And while change is what our industry is all about, the technical people behind the scenes know that nothing all happens at once. The same applies to 4K streaming.

How Comcast is Now Handling Internet Data Usage and Caps

3:45 PM, Mar. 23rd, 2015 · John Martellaro · Analysis

A few years ago, there was somewhat of a fuss about emerging Comcast monthly data caps for Internet usage. The number was 250 GB per month. Lately, however, Comcast has not been imposing hard data caps and has, instead, taken a pragmatic approach to monitoring and analyzing network usage. As a result, the path to 4K streaming will be eased.