Recent Articles By John Martellaro [RSS]
Dr. Gaurav Khanna is a computational scientist who has been using Apple's new Mac Pro to great advantage. In an interview with TMO, Dr. Khanna explains how Apple has helped him succeed with virtually supercomputer computations of black holes on his desktop.
As in warfare, a major element of global economic competition is logistics. Logistics is a subtle behind the scenes operation on which victory hinges, but it seldom gets a lot of attention until it fails. Guess what Tim Cook is a master of?
Notifications in OS X can be a bit complicated when first explored. Basically, there are notifications themselves as well as the OS X Notification Center where they are listed. This how-to shows the basics of managing both.
The role of a good video/TV ad is to develop a voice and a brand, catch people's attention, amuse them and perhaps even tell a compelling story. Samsung's latest anti-Apple does that. What's lacking? Pretty much the truth.
Apple's movement away from iPhoto and Aperture suggests that the company wants to restructure your life. Keeping your own photos organized and backed up, with selected images posted to photo services, is declared obsolete. But is iCloud the right place for all your photos?
The Los Angeles Unified School District learned some tough lessons with its iPad rollout. The L.A. Times told the story, but there is much to ponder in scenarios like this. John Martellaro offers some food for thought.
Once upon a time, there was a Kickstarter project called Brydge to build an awesome clamshell, aluminum keyboard for the iPads. It was funded well beyond expectations and got off to a good start. But the company went astray and there were many unhappy customers. John Martellaro interviews Nicholas Smith who tells the story about how Brydge was brought under new management that has tried to make everything right again.
Apple goes to some trouble to make its iPhones (and iPads) beautiful and joyful to hold, just as they are out of the box.
On the other hand, customers love to protect and personalize their iOS devices with cases that have colorful designs. This is an enduring conflict of interest between Apple and customers. Apple probably wouldn't mind if iPhone cases disappeared, but it may be a long time coming.
Microsoft has launched a trade-in program. Bring in, say, a MacBook Air or a Surface Pro 2, and get money towards a new Suface Pro 3. The program is a sign of great a desperation for a product that can't stand on its own merits and for which no one seems ready to stand in-line.
olloclip is well known for its lens kits for the iPhone going back to the iPhone 4s. These small, easy-to-attach lenses typically include a wide-angle, fisheye and Macro capability. Now, olloclip has launched the olloclip 4-IN-1 Photo Lens for iPad, and it carries on a great tradition.