Recent Articles By John Martellaro [RSS]

Apple’s October 16 Invitation is Actually a Hidden Promise

5:00 PM, Oct. 10th, 2014 · John Martellaro · Particle Debris

It's been all hands on deck for Apple in the last year. iOS 8, iPhone 6 and 6 Plus, OS X Yosemite, the new Mac Pro, home automation, health monitoring, iBeacon, Apple Pay, and what looks like some very hard work on the Apple Watch. Some other products appear to have stagnated.  Does the October 16 event invitation suggest a remedy? Is this even a problem? John Martellaro sizes up the promise of Apple's invitation.

How the Apple Watch Already Has Success Designed in

4:30 PM, Oct. 3rd, 2014 · John Martellaro · Particle Debris

Particle Debris

When a new product category arrives from Apple, like the Apple Watch, it can be hard to size up the future prospects. Some observers only have a dim idea about how customers will embrace and exploit the product, and they don't yet see how Apple works to design success into the very DNA of any new product. In time, however, it all becomes clear, and the naysayers seldom turn out to be right.