Recent Articles By John Martellaro [RSS]
Apple has so much in liquid cash resources that it absolutely has no need to betray or trick the customer. That gives Apple great liberties in product design. Lately, we've seen the enormous financial benefits of that philosophy come to bear. If other competitors don't get smarter, faster in earning trust, there seems to be no limit to Apple's growth.
BusyMac made a name for itself by giving us a better calendar than iCal called BusyCal. Now, they've done it again with the release of BusyContacts.
Building and selling an electric car ain't like dusting crops, kid. It takes a lot of engineering expertise and years of work. John Martellaro explores what he thinks the justification, scenario and timeline would be.
The latest version of Parallels Desktop for Mac, released on Wednesday, now includes an internal option to download Windows 10 Technical Preview and Office Preview for Windows 10.
There's a reason observers keep saying Apple isn't innovating or is financially doomed. It has to do with a mental block when understanding what it means to be the best and how that applies to a modern smartphone. John Martellaro delves into the psychology of it all.
By default, when clicking on the Safari 8 search bar, a popup window of your favorites appears in a scrollable grid. That new feature is a departure from previous behavior, drove John Martellaro to distraction and could be annoying. If that's not for you, here's how to block that behavior.
There was a time when the Microsoft behemoth was running roughshod over the underdog Apple. Apple was very cool and did wonderful things with software development, but the boutique UNIX company was being crushed. Oddly, Apple's current resurgence has also led to Microsoft's.
It's been reported that Apple is talking to TV content providers about offering to its own customers custom programming packages. These would be smaller subsets of the packages typically offered by the major cable and satellite providers. What does this tell us about the state of Apple and the future of TV?
Apple does most things right, but here are the five things that press John Martellaro's hot buttons. He'd like Apple to fix them in 2015 once and for all. Come along for the ride. (Warning: it gets bumpy.)
Slowly, we're coming to appreciate how Apple is going to create the purchase experience for the Apple Watch. Because of the unique nature of this product, combined with supply constraints, Apple will probably have several, tweaked rollout stages.