Recent Articles By John Martellaro [RSS]

Apple’s Presentation of OS X El Capitan Was Spot On

5:15 PM, Jun. 8th, 2015 · John Martellaro · Editorial

Apple had a lot of things to present at the 2015 WWDC Keynote. And so it was no great dramatic loss that Apple did exactly the right thing with the next version of OS X, El Capitan. The focus will be on the user experience and performance improvements. The restraint exhibited took a lot of courage.

Retailers Who Refuse to Embrace Apple Pay Face Grave Risks

4:35 PM, Jun. 5th, 2015 · John Martellaro · Particle Debris

When merchants say they are reluctant to embrace Apple Pay, the reasoning, amazingly, doesn't rest on sound technical ground. Instead, there seems to be a pattern of self-delusion, denial, foolish frugality, excuses about lack of customer demand and even downright ignorance. In time, this strategy is destined for major disasters that will drag their customers down with them.

Hope Springs Eternal: a New Approach to OS X at WWDC

4:50 PM, May. 29th, 2015 · John Martellaro · Particle Debris

For the past few years, Apple has introduced a new version of OS X at WWDC. The demos have been presented with wit, charm, and enthusiasm, but, in practice, customers have found the initial release wanting, even with public beta testing. Can Apple change its routine to surprise and delight us in a more fundamental way?

Apple May Finally Be Ready to Reinvigorate the iPad

2:55 PM, May. 22nd, 2015 · John Martellaro · Particle Debris

Apple is brilliant at building user interfaces. One essential element in that practice is to have a vision. But sometimes the vision doesn't work out in the real world, and Apple engineers have to backtrack. In the case of iOS on an iPad, Apple's obsession with the one app at-a-time on a 9.7-inch display is not serving the customer well. Apple may be getting ready to fix that problem.